33 best ‘TikTok Made Me Buy It’ products in 2024
After months of waiting, this viral affordable fashion buy has finally come to Australian stores.
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Everyone loves TikTok and a hot tip from the social platform known for its intel on the best emerging trends is gold.
The latest viral product is this affordable H&M top that has finally landed in Australia after going viral overseas. We also got to try it out before its Australian release. Scroll on for our thoughts.
OUR TOP PICKS
EDITOR’S PICK
H&M TOP
Finding a "nice top" is literally the bane of my existence. I've been on the hunt for what seems like my whole adult life and I think, thanks to TikTok, I finally may have found one. This smocked H&M top has been all over my For You Page, donned by countless stylish European women. But to my distress, the top wasn't available in Australia. Well, not anymore. As of September 2nd, Aussies can finally get their hands on this viral top. If I was you, I'd buy this fast because it sold out fairly quickly overseas so is likely to sell out here too.
Tried and Tested by Philippa Tonkin, Shopping Writer
I've luckily had the chance to try this out for a couple of weeks before it officially came to the Australian market and it's everything I hoped for and more. While I'm not a millennial, I am still fond of the classic jeans and a cute top fit. The round neckline paired with the smocked sections, slightly flared hem and oh-so-sweet cream colourway, I am well and truly obsessed. I've worn it to work so many times since it arrived and have received a compliment every time. I'm normally a size 10 in tops and got the medium but I think I probably could have got the small for a slightly more fitted look.
COTTON ON PERFUME
This sell-out perfume has gone viral on TikTok with shoppers calling it a dupe for the beloved Sol de Janeiro Brazilian Crush Cheirosa 68.
"THE DUPE OF MY DREAMS" captioned TikToker @karaahansen.
Similarly, TikToker @megan.nicolls was shocked at just how like the two smell.
"That's literally (Sol de Janeiro Brazilian Crush Cheirosa) 68. What the hell," she said. She also noted that it's actually going to last longer because it's an eau de parfum.
rubi Moment Amber and Saffron Perfume 50ml, $19.99 at THE ICONIC
At only $19.99, these perfumes are not only incredibly smelling but also great value for money too. The best-selling Amber and Saffron scent has notes of almonds, saffron, jasmine, cedar ambergris and woody musk.
"Love this scent and it's super affordable. Smells expensive and lasts throughout the day. I can not go a day without this perfume," wrote one five-star review on the Cotton On website.
Another said that it's "surprisingly long-lasting. Subtle and does not smell cheap and nasty."
BEST HOME BUYS
TROUSER HANGER
I love a good pair of jeans, they're fashionable, versatile and just plain comfy. My only qualm is storage - jeans are bulky, heavy and take up a lot of space. So when I saw this wardrobe hack that one TikTok user dubbed a "must have" AND it had a 4.6 star average on Amazon, I was in.
PELLUM S-Shape Trouser Hangers, $22,99 at Amazon Australia
Made of stainless steel, this multi-hanger is durable, rust-resistant and won't be easy to bend out of shape. All you have to do is wrap each pair around an 's' bend and you should easily be able to fit three pairs to one hanger.
Let's talk practicality, the actual act of getting three pairs on one hanger was a little fiddly, I'd suggest laying the hanger flat on your bed then weaving the pants through. I opted for two hangers (six pairs of jeans in total) and found my wardrobe space was instantly freed up, not only that but it elevated the overall look of my trouser section, making it appear much more sleek.
HAT HANGER
I have 10,000 (give or take) hats and since I moved into my apartment last year, they've all been recklessly shoved into one of my drawers. Admittedly, having them crammed into such a small space hasn't inspired me to wear them nearly as much as I used to.
That's when I was served the 'hat hanger' on TikTok and with one user saying it was "the BEST to keep your hats organized", how could I keep scrolling?
HOME-ART Storage Hanger, $13,95 at Amazon Australia
It almost looked too simple - you just put a hook sleeve over one of your coat hangers and clip on the hats by the brim. I opted to use every second hook to allow for more space between hats, allowing for better vision when choosing my daily outfits.
The sleeve itself is great quality but just a heads up, it doesn't come with a coat hanger so make sure you have a sturdy (wooden is best) hanger ready to go.
HANGING SHELVES
This one's for the shoe lovers. If you, like me, only have a small bit of floor space allocated to your many, many shoes, hanging shoe shelves could be a great solution. I'd hate to count how many shoes I've accidentally bent out of shape because of the way they've been crammed into my bottom shelf.
The hanging shelves are a great way to create a little extra space with a small amount of effort.
One shopper said the hanging shelf was "exactly" what they needed, while another said they "highly recommend this for storing flats, heels and non-bulky shoes".
Whitmor Hanging Shoe Shelves, $13.91 at Amazon Australia
The hanging shoe shelves are really simple to assemble. Usually made of fabric, the shelves hang vertically in your wardrobe from one or two hooks. These Whitmor shelves from Amazon can take up to 100kg of weight, they're made of Polypropylene Non Woven and have 10 separate pockets for storage.
ONION HOLDER
Kurator Lite crop (366x488)Amazon's Onion Holder. Picture: TikTok/@bestpickspro52 / 350Kurator Lite crop (366x488)Amazon's Onion Holder. Picture: TikTok/@bestpickspro52 / 350
A product that makes chopping wobbly onions easier and it's only $8.49?! Sign me up.
One user described the Onion Holder as bringing "a new level of safety and convenience to your kitchen prep" while another said it "slices perfectly and saves time". With 76.5 per cent of users giving it 5 stars on Amazon, this little accessory is a game changer for food prep.
Onion Holder Slicer Food Choppers Slice Assistant, $9.99 at Amazon Australia
This Onion Holder may be small but it's also mighty. All you need to do is pierce the onion all the way through with the spikes of the Holder and then use the metal teeth to guide your knife as you chop. The best part? Not only are your fingers safe from a sharp knife but it also creates slices of the same width - making cooking and presentation even easier.
GARLIC ROCKER
My For Your Page is filled with chopping hacks, from mandolins and spiralisers to now... 'garlic rockers'. It was the way in which this at-home chef casually pressed down on the rocker and immediately achieved minced garlic that caught my attention. And after reading comments like this product "did not disappoint" and "wow super useful", I didn't need much more convincing.
Intckwan Garlic Press Rocker, $13.49 at Amazon Australia
The rocker is lightweight and really straightforward to use. It also comes with a little rubber sleeve to help you peel the garlic beforehand. You simply put a clove of garlic in the sleeve, rub it gently and the skin slides off.
As for the final product, it takes a little elbow grease to actually mince the garlic and I found I had to press down quite hard on the rocker in order to achieve my desired result. In saying that, I can see why it has a 4.3 out of 5 rating on Amazon as before long I had a nice little pile of minced garlic for my bolognese and the clean up took less than 30 seconds.
POPCORN MAKER
We’ve all had microwave popcorn before and been disappointed with the amount of kernels left unopened at the bottom of the bag. And so, as TikTok is known to do, they’ve found a solution. With over 119 million views, the #popcornmaker is taking the video platform by storm. Simply pop your kernels in the bowl, put the lid on, place your butter on top and away you go.
This way you can also control how much butter you’d like. TikTokers say it makes “perfect popcorn every time”. We’re already sold.
Evolution Patented Micro-Pop Microwave Popcorn Popper, $30.12 at Amazon Australia
Crafted from durable temperature safe borosilicate glass, this popcorn maker is set to change your life for the better. No oil or butter is needed if you’re after a healthy snack but if you’d like some extra flavour, the lid is designed to melt the butter and slowly drip over the popcorn as it cooks. The dual-function lid also works as a measuring cup so you know the right amount to put in every time.
It has over 2,261 five-star reviews on Amazon with comments like “genius” and “love it.” One happy customer said, “We got these for a Christmas present and were sceptical. From the VERY FIRST bowl we were hooked. My partner uses this EVERY night as a late night snack. He is seriously hooked on this popper.”
WEIGHTED HULA HOOP
Yes, you read that right – weighted hula hoops are all the rage on TikTok at the moment. But these aren’t the hula hoops we played with as children. They’re essentially a belt that sits around your waist with a weighted gravity ball on the end that you propel around by moving from side to side.
Devotees say it is a great alternative to other forms of cardio like running and walking as it can be done in shorter bursts, all from the comfort of your home.
The hashtag #weightedhulahoop has gotten over 350 million views, with TikTokers who use the hoop saying their “fitness levels are much better”.
“I wanted to try something new and I’m obsessed,” another commented, adding that they just “throw on some headphones and zone out on a show or listen to music” which using it.
Brebon Smart Hoola Hoop, $39 at Amazon Australia
Made from durable ABS plastic, the hoop is 105cm in diameter with 24 detachable knots which you can remove or add for the perfect size.
Attached is a weighted gravity ball on a rope that you can make longer or shorter depending on how difficult you want the workout to be.
“It’s very gentle on your back and abdomen, with its installed massagers too! I love my hula hoop and it’s a great substitute if you can’t/don’t go to gyms but still want to stay active!!” one five star review reads.
They also said, “I could see results of a slimmer waist within 2-3 weeks!”
ELECTRIC LIGHTER
It’s a scene we’ve all encountered many times before. You’re trying to light a candle with a lighter and inevitably end up with a burnt thumb. But that doesn’t have to be the case anymore. TikTok’s latest trending product is the answer to all your prayers. The rechargeable, electric lighter works by simply flicking a switch and voila, you’re ready to go. The #electriclighter has over 67 million views and counting, with users saying they “need that gadget in (their) life”.
Nomel Rechargeable Electric Lighter, $12.80 (down from $17.50) at Amazon Australia
This flexible lighter can be rotated 360 degrees and bent in all different angles in order to perfectly access all points. Battery capacity is displayed through LED lights so you can always be on top of how much charge is left. But, at a 1000 spark capacity, this lighter can last for a long time before requiring any charging. A safety lock and the lightweight design are just two additional features that make this rechargeable lighter a great purchase. Plus, at only $13 you don’t need to break the bank.
Reusable Burger Holder
Do you love a burger but are sick and tired of getting your hands dirty? Enter the burger holder. This nifty tool ensures that no droppings will fall onto your hands or clothes while enjoying the tasty takeout item. Plus, they're also dishwasher safe and adjustable so they're suitable for any type of burger. A great buy for kids and adults alike.
Retractable Reusable Burger Holders (4pc), $10.99 at Amazon Australia
Containing four different holders, this pack is serious value for money. Made of BPA-free, food-grade silicone, this holder not only keeps your hands clean but also keeps the burger together if you put it down between bites.
Five-star reviews rave about how well they work.
"I thought no way these would work they looked flimsy. They worked so well!! No mess easy to eat out of and they stand up when loaded with a burger," wrote one five-star review.
"Honestly these might be the best thing I've ever impulsively bought with absolutely no real intention of liking.
"They are fantastic! I loaded our burgers with 1/3 pound patties, bacon, avocado, onion, tomato, and cheese which is normally a mess from all of it falling out of the bottom with every bite. These holders made them very easy to eat with no mess."
"We found that we could easily set our burgers on the plate standing up and they stayed perfectly in shape. Super easy to wash and something I didn't ever know we needed," another happy customer raved.
Plus, we've also spotted this French Fry and Sauce Holder Set from Amazon for only $9.99 if you're craving a full-on takeout meal.
FRANK GREEN FLIP STRAW LID WITH STRAP & STRAW
Despite their popularity, one of the most common complaints when it comes to Frank Green’s straw drink bottles is the fact that you have to touch the straw with your fingers to pull it up. Hello germs. Well not anymore! The cult homewares brand has heard your complaints. They have finally released a lid with a button to activate the straw. Comments on their official announcement TikTok include “oh finallyyyy”, “game changer” and “This is perfect for me who hates to touch the parts I drink from.”
Flip Straw Lid with Strap & Straw, $20.95 at frank green
Designed for ease of use, simply slide the button and the straw will pop up. This touch free approach seriously changes the game. It also features new extra durable material and a soft-feel silicone mouthpiece unlike the previous straw lids that are made from a harder plastic. They fit on all frank green bottle sizes too. And if you already own the previous version of the straw lid, you can also buy a replacement flip straw lid hull without the strap and internal straw for only $12.95. This way you can simply swap over your current straw and strap to your new lid.
PET WATER FOUNTAIN
Why have your precious fur baby drink out of a regular bowl when they can have their own fancy fountain. Animals (especially cats) are drawn to running over still water so this is a great way to make sure your pet stays hydrated.
These cute pet water fountains have been all over TikTok. with the hashtag #petwaterfountain racking up over 22.7 million views.
“My cat needs one,” one shopper wrote, while another said it was the “best thing I ever bought”.
Floofi Pet Water Fountain, $36.95 at Amazon Australia
While Amazon has plenty of pet water fountains available we can’t go past this cute flower design.
Made of eco-friendly antibacterial PP plastic, this fountain has a 2.4 litre capacity with a water level window so you can know when it’s time to refill.
Choose between three different water modes: gentle fountain, flower bubbles and flower waterfall. Plus there’s a blue LED light you can switch on at night so you don’t accidentally knock it over in the dark.
WATER FLOSSER
Has dental hygiene ever had as big of a moment as it does right now? In recent months, TikTok users have become obsessed with water flossing. Instead of the old-fashioned string floss, a water flosser uses high pressure water to clean out gunk between your teeth. The #waterflosser has over 109.6 million views and for users who are particular about their brand of water flosser, the #waterpik has over 60.7 million views.
Fans of the water flosser say it not only removes plaque and food particles but also can help reduce bacteria and promote gum health.
Waterpik Ultra Professional Water Flosser, $188.31 (down from $266) at Amazon
Clinically proven to be more effective than air flossing, interdental flossing and string flossing this water flosser will truly become your new best friend. Combined water pressure and pulsations work to deeply clean in between your teeth to remove plaque and improve gum health. Featuring 10 pressure settings and seven accessory tips, take your dental hygiene to the next level. One five-star review wrote, “Within 3 days my angry red puffy gums began to settle down. 3 weeks later my gums are pretty much normal. Waterpik saved my gums!” Other popular water flossers on Amazon include the Renpho Oral Irrigator ($52.99, down from $63.99) and the Nicwell Smart Oral Irrigator ($80).
PET HAIR REMOVER
Look, we all love our fur babies but it’s safe to say that one of the most frustrating things about owning a cat or dog is the hair they leave behind.
While investing in a good vacuum cleaner for pet hair is key, this lint remover is also ideal for quick cleans in between.
Videos showing just how effective the humble tool is keep going viral on TikTok, with users saying they are blown away by the results.
It essentially acts as a ‘shaver’ for any fabric surfaces — just run the tool over your chosen surface and watch as it picks up any errant hairs left behind by your furry friend.
“I use this everywhere it’s actually magic,” one person shared on TikTok.
AussieFy Premium Pet Hair Remover, $10.99 at Amazon Australia
As well as removing pet hair this lint remover can also get rid of lint and food crumbs, instantly refreshing fabrics (although it’s not recommended for use on anything delicate like cashmere).
The 12cm wear resistant teeth will pick up pet hair and more, plus you can use it at different angles to really get in there and remove debris.
“Best thing I have ever bought for cat fur. I have a blue Russian rag doll and it has been a lifesaver!” one five star review reads.
STANLEY TUMBLER WITH STRAW
This cult drink bottle has fans well and truly obsessed. The #stanleytumbler has 823.9 million views and frequently sells out because of how popular they are.
Users love how easy the straw is to use, plus the size means you can easily stay hydrated all day. TikToker @pheebslfashion called these “the best cups ever” and @alexmcoulter says in her comments that they are totally “worth it.”
And unlike Frank Green bottles, these ones are smaller at the bottom so they perfectly fit into a cupholder.
Quencher H2.0 40oz – Cream, $79.99 at THE ICONIC
With a capacity of 40oz (1.1 litres), this bottle is perfect for all day use. They come in nine different colours too so you can be sure to find one that suits your aesthetics. Also, the new 2.0 version reportedly fixes a previous leak issue. When transporting, simply take the straw out and turn the lid and your drink bottle is ready to go into any bag.
Five star reviews on Amazon say the Quencher is “great quality” that’s “worth every cent” and “really does keep your water cold for hours”.
“Hands down, love my Stanley! Love the colour. Each family member in our house has one in a different colour,” one five star review reads.
“We love the straw and no spillage feature. VERY durable. Fits perfectly in the cup holders in both cars and truck. We use ours basically to track water intake. Keeps temperature nicely.”
STANLEY CUP CARRY BAG
Ok, it's been a couple of years now, we all know what the Stanley Cup is. But as capitalism dictates, now that everyone has already bought their bottles, it's time to up the game. While everyone loves their bottle, it's fair to say they can get pretty heavy and annoying to carry. Enter the carry bag.
These bags have been designed to hang over your shoulder and keep your hands free. Fans on TikTok say this is "so convenient" and that it is such "a smart way to hold your small stuff if you don’t have pockets".
On another TikTok, fans commented that it is "so perfect for the gym" and similarly, "honestly this is more convenient than anything, I bring my water bottle everywhere and not everything I own has pockets".
Water Bottle Carrier Bag, $13.45 at Amazon Australia
Designed specifically for Stanley Quenchers, this carry bag is going to really bring a whole new level to the hot girl walk. It's also a great option for those worried about scratching their bottles. Made from high-quality neoprene, it's sure to protect your bottle from unwanted drops.
Other features include two front pockets, a removable strap, a straw cover to protect from dust and a carabiner clip to carry keychains.
FRANK GREEN CAR CUP HOLDER EXPANDER
We’re all about making life as convenient as possible, which is why we totally get the frustration many shoppers had about their frank green drink bottles.
The drink bottles get a big tick from us for being the perfect #emotionalsupportwaterbottle, but the only problem is that while their one litre size keep you hydrated, it doesn’t fit in the average car’s cup holder.
As a solution countless shoppers on TikTok shared how they went to Bunnings and bought $11.05 piece of PVC piping, which turned out to be the perfect bottle holder for a frank green bottle.
The solution was labelled “genius”, with one person commenting: “This is the best TikTok hack I have ever come across, mine usually just rolling around in my passenger seat.”
But in response frank green released its own bottle holder in a range of aesthetically pleasing colours that will keep any plumber in need of PVC piping happy.
The news was met with excitement on TikTok where a video teasing the release has been viewed over one million times.
“We heard you loud and clear,” frank green captioned the video, also adding: “Plumbers, you’re welcome.”
“Oh my god this is literally incredible,” one shopper commented, while another added: “Need one.”
Naturally, it sold out almost immediately when it first launched – but you’re in luck, it’s just come back in stock. Snap it up before it sells out again.
Car Cup Holder Expander, $19.95 at frank green
Made from long-lasting silicone, this cup holder expander comes in six of frank green’s signature colours.
It’s specifically made to fit frank green’s one litre bottle and means you’ll never have to worry about losing your drink bottle while driving.
Flame Essential Oil Diffuser
Of course, oil diffusers have been around for many years now but this “flame” oil diffuser is seriously impressive. LED lights are combined with fog to produce a realistic flame effect that shoppers say is so cosy and provides a romantic atmosphere.
Combining the look of a fireplace with the relaxation of an oil diffuser, who wouldn’t want this in their living room or bedroom?
TikToker @mommashania say that she is “mindblown at how cool this is”.
Essential Oil Diffuser with Flame, $29.82 at Amazon Australia
Rated Amazon’s Choice for flame diffusers, this pick has two modes including “violent flame” and “soft flame” so you can pick and choose depending on the mood. Plus, it’s also super quiet and the noise level can be reduced to 25 decibels so you won’t be distracted by any unwanted sounds.
Five-star reviews on Amazon say it is “next level amazing” and that it’s “hard to take your eyes off it”.
BEST CLEANING BUYS
THE SCRUB DADDY
We get it, Scrub Daddy is a very weird name for a sponge, but once you’ve seen all this humble cleaning tool can do you’ll forget all about its strange moniker.
Scrub Daddy was invented by US Shark Tank contestant Aaron Krause and, according to Forbes, is one of the most financially successful products to be launched off the show.
On TikTok the hashtag #scrubdaddy has gotten more than 2.2 billion times, with people obsessed with how easily it removes food and grease while cleaning.
“It’s honestly worth the price! Also it lasts a long time and it doesn’t get a bad smell like other sponges,” one TikTok user commented.
“I will never use anything else again,” another said. “They are my favourite.”
Scrub Daddy Flex Texture Cleaning Sponge, $5 at Amazon Australia
What makes Scrub Daddy better than all the rest? Well, for starters its round shape makes it easier to hold and it’s made from a special polymer that goes soft in hot water and stays hard in cold, making it perfect for all kinds of scrubbing.
It’s also odour resistant while its eye and mouth holes are perfect for cleaning small items like cutlery.
“My partner and I are fans of the TV show Shark Tank, where we saw this product first pitched,” one five star review reads.
“We thought it was a great product and wanted to show our support, so we bought one.
Well, I absolutely love it. This is a staple in my kitchen toolkit.
“I love the eye holes, I hang the sponge from the kitchen tap through one of the holes. It seems more hygienic than a sponge and way easier to clean. I love being able to choose a harder or softer texture for cleaning different types of stains.
“I have used this on my expensive non-stick frying pans and it has not scratched them, much to my dismay.”
Sponge Caddy by Scrub Daddy Universal Holder for Sponges and Scrubbers, $10.48 at Amazon Australia
Scrub Daddy Damp Duster, $3.99 at Amazon Australia
THE PINK STUFF
You’ll be hard-pressed to go on TikTok and not see a before and after transformation after using The Pink Stuff — the hashtag #thepinkstuff has got a whopping 404 million views on the video-sharing app.
Videos show it being used to clean anything from toilets, ovens, dirty pots and pans to even white sneakers.
“This stuff is awesome,” one person commented.
“The pink stuff literally saved my bathroom,” another said.
“This s**t is like MAGIC, TikTok does it again,” another shared.
Stardrops Pink Stuff Paste, $9.49 at Amazon Australia
Billing itself as a “miracle cleaning paste”, this cream cleanser is gentle while working hard to remove dirt and stain buildup on anything from glass, barbecues, sinks and more.
“The reviews are legit, I have arthritis and have been struggling to clean my glass shower screen door for months and have been trying every product I can with little to no success,” one five-star review reads.
“ONE PASS OVER WITH THIS AND IT WAS SPARKLING! Not only did it clean to the point of crystal clarity, I actually felt a little self-conscious showering because I felt so exposed!!! I will be repurchasing this forever.”
The Pink Stuff Window Cleaner 750ml, $9.41 at Amazon Australia
This window cleaner contains rose vinegar for a streak-free sparkling clean.
ODISTAR DESKTOP VACUUM CLEANER
Say goodbye to a dirty desk with this best-selling desktop vacuum. Whether you’ve dropped crumbs from your lunch or you’ve looked down and your keyboard buttons are full of dust, this bad boy is designed to get into every nook and cranny possible.
The cleaning buy was called a “little miracle” in the comments on TikToker @ggvinylshoppe’s video of the handy vacuum.
Plus, it also has over 5300 five-star reviews on Amazon.
“This little gadget sucks up pretty much everything. I’ve tried food crumbs, salt, fingernail clippings, peanut skins. Doesn’t take up too much space on the desk and super easy to clean out,” wrote one five-star review.
Others have said it great for glitter and their craft tables.
Another happy customer wrote, “This is one the best things I’ve ever bought for my home! It’s so small but I use it all of the time.
“I’ve also gifted this several times and everyone tells me how much they use it and how they’ve gone on to gift it to several people.
“It’s great to vacuum up crumbs on the counter or to vacuum up your desk if you need to quickly eat lunch at your desk and make a mess.”
ODISTAR Desktop Vacuum Cleaner, $22.99 at Amazon Australia
This mini vacuum is the perfect tool to keep on your desk at your work. Designed to fit easily in your hand, simply move it around your desk as well as your keyboard and any other little crevices to suck up any debris.
Powered with two AA batteries that last for up to 90 minutes, it’s super portable and lightweight too so you can use it wherever and whenever you need.
BISSELL STEAMSHOT
A recent addition to the #cleantok train is the Bissell Steamshot. TikTokers are loving this steamer for its insane ability to clean even the most hard to reach places.
From cleaning grout between tiles to around taps and hardware, all dirt is instantly gone. TikToker @carewithkate said: “If I had to keep only one cleaning device my entire life it would be the BissellSteamshot.”
Watching the videos of all the gunk being cleaned away is honestly so satisfying so it makes sense that the #bissellclean, #bissellsteamshot and #steamshot have over 171.9 million, 8.4 million and 9.8 million views respectively.
BISSELL SteamShot, $109 at Amazon Australia
This multi purpose steam cleaner is designed to remove dirt without any harsh chemicals. Including eight steam attachments, a measuring jug, and a storage bag for its accessories, you will be sure to get the grime out of any corner of the house.
Reviews on Amazon rave about how well it works and how it has made “flooring look brand new again”.
One five-star review said: “Great little steamer, I frequently use it to clean kitchen cupboard doors, grouting and stubborn stains on hard flooring!”
BEST FASHION BUYS
THE ROW HALF-MOON BAG DUPE
When it comes to handbags, can you really ever have enough? From crossbody bags to large totes and cute minis, each bag serves a different purpose. And this one from Target does it all. This bag has taken off on the social media platform lately with shoppers flocking to their closest Target to pick up the new "it" bag. As a near perfect dupe of the $2.4k The Row bag, it makes sense why there is such a frenzy.
"Omg I have this and I’m obsessed! It’s so cute," wrote one fan.
While others have called the bag "such a good find" and so "gorgeous".
Angled Shoulder Bag, $25 at Target
Kurator Lite crop (366x488)Angled Shoulder Bag, Picture: Target.37 / 350Kurator Lite crop (366x488)Angled Shoulder Bag, Picture: Target.37 / 350
Your new favourite bag is only a click away thanks to Target. Perfect for everyday and more formal nighttime occasions, this sleek bag will see you through any event. Inside, there is a small inner pocket too for easy access to your essentials. The bag also comes in white.
SHOP HERE
THE LULULEMON BAG
Since Covid hit we’ve become all about the practical pieces — which is why this streamlined yet stylish belt bag from Lululemon has sparked a frenzy among shoppers.
First going viral in 2021, the Everywhere Belt Bag continues to sell out, with people who purchase it raving about how much it fits and goes seamlessly with outfits.
“It’s so cute and spacious,” said TikTok user @valerieescobar who said she was “wearing this 24/7”.
“My whole wallet and much more fits in it, go get it besties.”
“This has been sold out everywhere and I finally got one. The perfect everyday bag,” says @klaxtniel in another viral TikTok viewed more than 290,000 times.
“I’ve become obsessed with these bags,” one shopper commented on TikTok, while another user @courtneyannsankey showed off her impressive collection.
The bag is available now at Lululemon and don’t hesitate to buy if you’re keen as they are tipped to sell out once again.
Everywhere Belt Bag, $59 at Lululemon
Don’t be fooled by its minimalist exterior, this bag can hold a surprising amount. With a one litre capacity, features include an interior pocket while the strap means it can be worn cross body or around the waist as a bum bag.
MARKS AND SPENCER BAG
Who doesn’t love a good designer dupe? Last year shoppers in the UK went nuts for a Marks and Spencer bag on TikTok that bore a striking resemblance to Celine’s Classic Box Bag, just without the $5900 price tag.
Costing $76, the M&S Collection Faux Leather Cross Body Bag comes in multiple colours and is finally available on the Marks and Spencer Australian website — but shoppers are advised to “run don’t walk” so you don’t miss out.
UK TikTokers who were lucky enough to score the bag said they were blown away by how “premium” it looked despite the affordable price.
“It looks so nice and super expensive, what an amazing dupe,” TikTok user @katiepeake said of the bag.
M&S Collection Faux Leather Cross Body Bag, $77.99 at Marks and Spencer
Made from vegan leather, this bag has stylish brushed gold hardware and an adjustable cross-body strap.
Inside the bag there are two compartments as well as a zipped inside pocket for any valuables.
“Perfect size bag and the crossbody strap is adjustable so you can have it at your preferred length,” one shopper wrote in a five star review.
“It clips shut and inside are two open compartments and a zip-shut compartment in the middle. Fits phone, wallet, keys, lipstick/powder perfectly.”
THE ‘BBL’ JACKET
OK so to be clear, this is a trend that involves absolutely no surgery but devotees say gives you the ultimate hourglass shape and “snatched” waist.
BBL stands for Brazilian Butt Lift, the popular but controversial surgery that sees fat from other parts of the body injected into the butt.
The hashtag #bbljacket has over 140 million views on TikTok, with millions of videos sharing how a zip-up fitted activewear jacket (the most popular being the Lululemon Define Jacket) can give you an “instant BBL”.
“I was like there’s no way this is going to work,” @curlsbydaviana said in one (of many) viral videos.
“But it did and I’m shook.”
Define Jacket Nulu, $129 at Lululemon
A bestseller, the Define Jacket is designed to skim your body to flatter you in all the right places. Made from their buttery soft Nulu fabric, it’s also ideal for cool weather, with thumb holes and Lululemon’s signature Cuffins to keep you feeling snug.
“Fits like a glove and moves with me,” says one shopper who wrote a five star review.
“Comfy yet defines all the right curves. True to size!” another review reads.
STAX. Best Black Zip Jacket, $94.95 at STAX
For those looking to get the “BBL jacket” look at a lower price tag this STAX. jacket is a great option. Several of my friends own this one from their Best Black Collection and I can attest it looks just as good in person as it does in photos. Made from their signature Nandex fabric the jacket has a high neck, cinched waist fit and thumb loops.
“I love this jacket so much. It is so comfortable and flattering. It motivates me to get more active because I look so damn good!” reads one five star review.
WRIST WASHBAND SCRUNCHIES
OK, so in the grand scheme of things this would definitely be classified as a first world problem. With that caveat in place though, can we please acknowledge just how annoying it is to have water trickle down your arms while washing your face?
TikTok certainly noticed and in early 2021, multiple users started sharing their “hack” of wearing bulky scrunchies on their wrists to catch water while washing their faces.
“Uhh this is genius,” one person said of the hack, while another commented it was “so clever”.
Before long multiple companies began selling wrist washbasin scrunchies that are specifically designed for washing your face, with the item soon becoming an “Amazon must have”.
“So soft and dries so fast,” said @kriziaoffical in one video reviewing them. “No more icky wet arms.”
FROG SAC Spa Headband for Washing Face and Matching Wristbands, $12.98 at Amazon Australia
Designed for teens (and grown-ups who appreciate this rainbow design), this pack includes a fluffy high pile tie-dye material headband and matching wrist bands.
“Game changed for the dreaded cleansing step!” says one five star review. “They are pretty fluffy and absorb a good amount of water. I typically make a big wet mess but not anymore not since I’ve had these babies.”
While effective at preventing water from dripping down your wrists some users have complained the wristbands can feel a little tight if you’re an adult using them.
BEST TECH BUYS
CLIP ON READING LIGHT
We've all been there, we're getting into bed with a good book but just can't seem to find the right light. The bedside lamp is too dim while the overhead light is a) too bright and b) means that once you've finished reading you will have to get out of bed to turn it off. This handy reading light is here to solve all your problems. Simply clip it onto the page of your book and away you go.
Glocusent USB Rechargeable Book Light, $22.99 (down from $29.99) at Amazon Australia
Featuring five brightness levels and three different reading modes, if you're a book lover this light is set to become your new best friend. The three modes include amber, breeze and precise. Amber filters 99.9 per cent of blue light to reduce strain on your eyes, breeze is a soft light for easy reading and pride mode highlights the area more clearly for better concentration. Battery lasts for 10-80 hours depending on the brightness setting and is USB rechargeable.
It has over 11,800 five-star reviews on Amazon with customers raving about the functionality and its ease of use.
One five-star review titled "Best book light ever," writes, "This is a little gem, I’ve had a few booklights in the past and this is by far the most compact and versatile."
Picture it: You’re at a crucial moment of your favourite show when you remember you have to shower now or risk being late.
But you no longer have to turn off your show and risk spoilers (as well as some serious FOMO) with a surprising new accessory that’s taken TikTok by storm.
Enter the shower phone holder: It’s an inexpensive waterproof case that attaches to the wall of your shower and allows you to enjoy your phone while getting clean.
The best part is, the cover is sensitive enough to allow your phone touchscreen to work, meaning you can keep scrolling TikToks to your heart’s content while you wash your hair.
Videos of the holder have gotten tens of millions of views and while some TikTok users are definitely divided over whether it’s necessary it hasn’t hurt its popularity.
“I need this ASAP,” one person wrote, while another commenter added: “LOL I’m never coming out of the bathroom.”
“Hell no, my husband would NEVER leave the shower,” one person joked.
LC-dolida Shower Phone Holder, $21.99 (down from $28.99) at Amazon Australia
This shower phone holder is made from a double layer waterproof structure that won’t fog up and has a 0.25mm touchable screen. It’s flexible too, with 480 degree rotation available.
“It’s completely water proof and works exactly as you’d expect. I have it in the shower almost directly in the blast zone and it has never had a problem,” reads one five star review.
“Touch still works really easily when covered in water too. Wish I got one of these sooner to be honest.”
HOW WE CHOOSE PRODUCTS
Our team of experienced writers spend hours researching products to include in articles. We find out what factors make a good product by talking to experts, reviewing test results and analysing thousands of customer reviews.
FREQUENTLY ASKED QUESTIONS
WHAT MAKES A PRODUCT GO VIRAL ON TIKTOK?
Often it's more of the strange products that go viral but they're also products that help out in your everyday life too. For example, the Scrub Daddy and The Pink Stuff cleaning paste are two of the most popular products on the social media app but they're also the most useful too. Products and brands that engage with trends and the community also have a higher chance of going viral.
WHY DO THINGS GO VIRAL ON TIKTOK?
Thanks to TikTok's algorithm, never before has the world of social media seen such a huge drive in viral products. Of course, Instagram has had its share of viral products too but it's much harder to get big there. TikTok users are largely Gen Z and Millenials who are not only more likely to share content but also more open to new products too.
More Best Viral Products Coverage
Best beauty products ‘TikTok made me buy’ this year
Best vacuum cleaners for pet hair including a TikTok viral vacuum attachment
More Coverage
Best cleaning tools and gadgets including the ceiling fan cleaner over 5.8 million love
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