The enviable ‘free stuff’ lavished on WAG influencer Bec Judd: See her Sex and the City NY moment
Gifted with everything from expensive cars to French champagne and now “luxe” travel to New York with Air Canada — there seems to be no end to influencer WAG Bec Judd’s gravy train.
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From teeth whitening strips, to burgers, bottles of French champagne and now flights and “luxe” travel to New York, courtesy of Air Canada — there seems to be no end to Brighton influencer and ex WAG Bec Judd’s enviable gravy train.
The wife of former Carlton star Chris Judd — who boasts 758,000 Instagram followers — is said to earn about $5500 per sponsored post, with her paid partnerships including everything from out-of-this-world Dubai luxury holidays at Atlantis the Royal Beach Resort, to “gifted stays” at Crown in Sydney.
Judd has also previously named paid partnerships or “ambassadorships” with Melbourne City Landrover, Chadstone, Mermade Hair, Gem teeth whitening strips, Spotify, Shannakian Fine Jewellery, real estate developer Lowe Living, The Skincare Company and Trit House furniture store, to name just a few.
Before Christmas, she revealed a paid partnership with expensive, luxury French fragrance, candle and decor brand Diptyque.
This week Judd — fresh from a “I told you so” moment to the Victorian government over rising Bayside crime — posted enviable images of herself swirling through the streets of New York, Carrie Bradshaw, Sex in the City style.
“It’s no secret Canada has a part of my heart,” she gushed, before going on to reveal it was actually New York she had travelled to, via Vancouver airport, with Air Canada.
“Flying through Vancouver when connecting to the U.S. makes travel plans so much smoother,” she posted on Instagram, with a small note stating she had a “paid partnership with Air Canada”.
In a video, Judd said the international travel was “breezy” and “I just love travelling luxe”, as she also pumped up the airline’s points program and Air Canada’s latest HSBC Star Alliance credit card.
“Thank you to Air Canada to getting me to and from New York safe and sound and in complete style — I had the time of my life,” she said.
On the Labour Day long weekend, Judd posted photos of herself at an exxey Brighton beach box.
A Swinburne University study has found that, particularly when it came to beauty, Australians now prefer to receive marketing pitches from “micro celebrity” influencers over genuine stars, because they believe them more.
Dr Oluwakemi Shobowale’s research revealed influencers rated higher than big stars with ordinary Aussies for trustworthiness, because they were seen as “real people”.
They also rated higher than Hollywood stars for what was perceived as their genuine engagement with followers and their apparent transparency.
“Unlike celebrities, influencers are seen as closer to the average person. They can be aspirational in a way that still feels achievable,” Dr Shobowale said.
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