How podcasting is helping Millennials find their voice
Young people are taking control of the microphones and giving a voice to topics that are rarely discussed on radio. Here’s how many are making engaging content from their living rooms. 21 DAYS TO GO.
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Today we look at why podcasts are so popular among Millennials.
Although they aren’t new, podcasts have become increasingly popular over the last couple of years.
The 2020 Technology, Media & Telecommunications Predictions study suggests more than 1.6 million Australians are now downloading podcasts, up 70 per cent from 2015.
It’s no surprise young people are seeing the increase of popularity and are creating their own podcasts.
DYL AND FRIENDS
Former AFL player, Dylan Buckley is the host of Dyl and Friends.
The 27-year-old started his podcast after he got delisted from Carlton in 2017 and didn’t know what he wanted to do after football.
“I was out of work and had a home loan with my girlfriend. Even though the delisting was something I saw coming, I hadn’t yet discovered what I wanted to do post football,” Buckley said.
“It was a really tough time and I remember saying to myself if I could get another opportunity on an AFL list then I would work really hard off field and set something up for my post footy life.”
Buckley was selected by the Giants in the 2017 rookie draft but was delisted after the 2019 season.
He knew the podcast could create a portfolio of work he could show a potential employee.
With an average of 50,000 listens a month, Buckley says starting a podcast creates opportunity.
“It can open up a lot of doors like working in the media for different companies or doing talks for schools and football clubs.”
Buckley has recently spoken to students at Bendigo Senior Secondary College, appeared on Team on 10 and interviewed figures like Daniel Gorringe, Brendan Fevola and Andrew Bogut.
OUTSPOKEN THE PODCAST
Outspoken the Podcast hosts say their “passion project” has allowed them to partner with different brands.
“We currently all work full time … it does take a lot of time and effort, so it’s great to have brands come on board that believe in our show and make it possible for us to continue to do it.”
Identical triplets Sophie, Kate and Amy Taeuber, all aged 31, talk about reality TV, influencers and entertainment but also delve into more serious issues concerning women in the podcast.
Amy thinks podcasts speak to a new generation of listeners.
“[People] are sick of hearing the same old conversations from the same voices,” she said.
“The great appeal of podcasts is the fact you have full control over what you say … we are seeing a lot of amazing female led podcasts and hearing from talent we may never have heard from in the mainstream media.”
Kate Taeuber believes they are sustainable long term because they are direct competitors to radio stations.
“The stations are aware podcasts are taking away their listeners, so they are being proactive and launching their own networks,” she said.
Kate thinks the Australian podcast landscape will “boom over the next few years”.
“If you look abroad, podcasts are big business in the US and UK with some podcasts earning over $1 million per episode,” she said.
THE DAILY TALK SHOW
Hosts Tommy Jackett and Josh Janssen created The Daily Talk Show podcast after having a “crack at different creative projects”.
“Podcasts can be a form of escapism for people, they tune into their favourite podcasts because they have limited time and want control over the content they’re consuming,” Janssen said.
The 31-year-old and 29-year-old believe the “varied and vast” podcast landscape has attributed to its popularity.
Podcast categories include society and culture, comedy, news, heath and fitness, true crime and sport.
“There’s something out there for everybody. People are spoiled for choice from a content perspective.”
Even though Dyl and Friends, Outspoken and The Daily Talk Show cover different topics, they all have one thing in common.
They are making money from it.
All three podcasts have been able to create multiple revenue streams from branded sponsorships, partnerships, integrations, merchandise and dynamic advertising.
Although this is great, Mr Buckley says that it’s not about the money.
“I think if you’re getting into podcasting to make money its probably the wrong move,” he said.
“It’s to do something you care about and showcase whatever it is you want to talk about.”
If you’re wanting to start a podcast, The Daily Talk Show says to “commit to the craft”.
“So many people set out to create a podcast and often fail to start because they’re caught in the planning phase or sourcing the best tech,” Mr Jackett said.
“Don’t focus on the small things, just get started with developing the content you want to make and the rest will sort itself out with time.”
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