Celebrity fashion favourite label Acler the latest to defect to David Jones

A celebrity fashion favourite label known for its bold colours and shapes is the latest to defect to David Jones, dealing Myer another blow.

Jess Gomes wears Acler at QT. Picture: Jake Nowakowski

Funky fashion brand Acler is the latest label to defect from Myer to David Jones as the retailer broadens its mix of more affordable contemporary local brands.

Melbourne labels Joslin and Steele and Sydney-based Pasduchas will join Adelaide-born Acler in store and online from August.

Ambassador Jessica Gomes said she loved Acler’s bold colours and shapes and the fact it was an accessible price point.

Myer Ambassador Elyse Knowles wearing Acler at last year’s Melbourne Cup. Picture: AAP Image/Stefan Postles

Jen Hawkins wearing Acler, which will now be stocked in David Jones.

“I love the attention to detail in each piece and the beautiful shapes and colours,” she said.

“I can’t wait to take the beautiful bright pieces back to LA, I always get comments on my Australian designer pieces.”

David Jones general manager of womenswear and accessories Bridget Veals says Acler’s bold colour palettes, dynamic silhouettes and commitment to innovation drew her to the brand.

Rachael Finch promoting Acler for Myer last year. Picture: Matt Loxton

Acler’s showcase at the Virgin Australia Melbourne Fashion Festival.

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“We are thrilled to see the continued growth of our Australian designer stable with the introduction of Acler, Joslin, Pasduchas and Steele,” she said.

“Each new brand delivers a unique offering that we expect will resonate strongly with our diverse customer base.”