Makeup giant Sephora to open at Northland, Preston

You beauty! Huge crowds are expected when global makeup giant Sephora opens its newest store this month in the northern suburbs. Here are the details.

Rihanna launches her Fenty Beauty range at Sephora Pitt St Sydney in October 2018.

Makeup giant Sephora has announced the location of its latest store.

Northland Shopping Centre in Preston will be home to the chain’s 18th Australian superstore, which is set to open in February.

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Sephora Australia interim general manager Pedro Coutinho said they were just as excited to open their 18th site as they were for their first in Australia — which was in Sydney in 2014.

Sephora fans are known to queue up in their thousands before store openings.

“We want our clients to be able to touch, try and play with everything Sephora has to offer. We can’t wait to become a part of the beauty journey for our Northland clients” he said.

Northland centre manager Andrew Drivas said they were eagerly awaiting news of Sephora’s opening day in February, adding the iconic retailer to a beauty line-up already boasting Mecca Maxima, Napoleon Perdis and The Body Shop.

Sephora will roll out a range of new instore services at Northland, including complementary 15-minute flash treatments and one-on-one make up lessons with one of their beauty studio artists (cost $150, redeemable on product purchases).

Founded in France in 1970, Sephora now operates more than 1900 stores in 29 countries, including more than 200 in the Asia Pacific region.

@richardapearce

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