Fashion stereotypes based on Melbourne suburbs

NOT only do we live in Australia’s fashion capital, but most of our suburbs have their own style stereotypes. So which style do you follow?

MELBOURNE may be the fashion capital of Australia, but there’s no doubt you can spot which neighbourhood you’re in just by what someone is wearing.

Whether it’s summer skirts and sleek stripes in spring or snug winter shawls and skin-tight jeans, Melburnians have a reputation for dressing to impress.

Though it seems we also have a habit of dressing to reflect the exact suburb we live in.

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Brightonites rock their Kathmandu puffer jackets.

BRIGHTON

Step off the train at Brighton and it won’t be long before you see a mum pushing a Joolz or Bugaboo pram in her activewear, accompanied by a golden cavoodle.

Lululemon leggings are a must, usually teamed with a Lulu or Kathmandu puffer in winter or a Nike zip-up in spring.

The young gals are all hashtagging #matchymatchy on Instagram later in the day as they pose for backyard snaps in their white three-quarter pants and black Kookai crop tops.

And as for the boys, they’re stalking their social media feeds in the uber — Ralph Laurent polo shirts or pastel-coloured button-ups, brown jeans and a darker brown boat shoe or a white Gucci trainer are the usual go-to.

The Essendon everyman, straight from a Glue Store catalogue.

ESSENDON

The men here are big on streetwear and often look like a walking Glue Store catalogue, but are also privy to Ksubi jeans and anything Culture Kings related.

The visually challenged invest in oval prescription Ray Bans and those with 20-20 vision also have Ray Bans because #fashun.

The women can often be seen in skinny jeans and a Carmilla and Marc logo tee.

Brunswick remains Melbourne’s hipster capital.

BRUNSWICK

If they are wearing vintage, they are probably from Brunswick, or somewhere close to Melbourne’s most hipster neighbourhood.

The look starts at the hair — fringes are in for the girls and Brunswick boys own the dishevelled but sophisticated comb-over.

Vintage Harley-Davidson tops and bold pieces of I. AM. GIA paraphernalia are a must before you venture outside your Brunswick St sharehouse.

And even though denim and casualwear boutique Dakota 501 is based on Chapel Street, it often gets visits from the Brunswick and Fitzroy crowd.

Carlton, you’re either in a suit or casual cool.

CARLTON

Here it is all about mastering that effortless appearance.

Fashion-conscious men walk the cultured streets with a grid-printed blazer, white business shirt and perfectly-tailored pants. It is usually completed with Aquilla dress shoes or a nice lace up from Windsor Smith.

In winter the women will be seen in black or navy wrap jackets, with a lighter-coloured pair of jeans and white sneakers. The summer look does not vary much — but may factor in a little more white.

But head towards the tram tracks and you will see the complete opposite of effortless. An overwhelming stream of hypebeast clout-chasers travelling to and from university.

They are wearing the latest chunky Nikes and Balenciaga splattered across their backs in big and bold white letters.

Among the crowd you will spot the occasional student dressed head to toe in activewear, who is probably not going to end up at the gym later.

She’s gotta be from South Yarra, right?

SOUTH YARRA

It’s chic vibes only here — Women opt for the elegant navy turtleneck beneath a black Scanlan and Theodore overcoat look. Alpha 60 vini pants or a black tencel-linen pants from Nique finished with a pair of black heels.

But on the weekends, you’d be forgiven for thinking you were in Melbourne’s Bayside suburbs, with a hint of sportsluxe evident on almost every street corner.

Adidas rules Epping.

EPPING

Everybody seems to gravitate towards the suburb’s main shopping centre, Pacific Epping.

So a short stroll through here and you’ll quickly pick up on this northern suburb’s footwear-dominated fashion trend.

‘Da boiz’ must love Adidas if they are dressed head to toe in it.

The iconic three white lines run up the sides of their black trackpants, while the Adidas logo is plastered on the front of their sports sweaters. The look is not complete without stark white Adidas runners … and don’t forget a black beanie in the cooler months.

The girls are sipping their frozen cokes and scrolling through social media in the food court while dressed in typical teenage wear from JJ’s and Oasis.

And as for the older women, it’s florals all year round.