Jordan De Goey appears with Adrian Portelli to spruik lavish cash, car social media giveaways
He’s not usually one to bask in the social media spotlight, but all seems to have changed for Pies star Jordan De Goey, appearing alongside Adrian Portelli for a cheeky giveaway campaign.
Entertainment
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Collingwood star Jordan De Goey appears to be following in the footsteps of Adrian Portelli, emerging as a social media spruiker for lavish cash and car giveaways for a new rewards club.
De Goey has even appeared in a tongue-in-cheek social media video with Portelli where the Magpie champ asks the LMCT+ billionaire for $100,000 for a giveaway and Portelli cheekily hands over two huge bricks of cash.
In a case of another day, another trade promotion company, Sweep Rewards launched in March. The company was registered as Sweep Pty Ltd in late February with the business name Sweep Rewards registered on the same day.
Its first giveaway was revealed on Facebook and Instagram on April 26 with De Goey front and centre urging people to sign up to the rewards club and go into the draw to win a $95,000 Ford Raptor.
It is a surprise move for De Goey who has never seemed to enjoy the spotlight.
His role appears to be limited to that of chief spruiker/face of the brand. The company is listed as one of his partners on his Instagram.
Several cash or car giveaways have taken place since April with De Goey as the hype man. He is even seen in social media clips taking a private plane to Cobar in New South Wales to drop off the keys to a car won in one of the draws and chatting with winners.
“Do you like Collingwood Football Club? Well, I play for them too,” he is heard telling a winner.
To be fair, De Goey is pretty good in front of the camera and hypes up the giveaways very much in the style of Portelli.
The way he is going De Goey could end up hosting a reboot of The Price Is Right, encouraging contestants to “come on down.” It seems like there is a bit of undiscovered game show talent there along with his footy smarts.
Portelli, of course, made his fortune from his LMCT+ membership and rewards club. His enormous success has seen the rewards club space explode in popularity with numerous entrepreneurs trying to emulate the business model of OG Portelli.
But while many have tried, few have succeeded like Portelli.
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