Former Big Brother star Tully Smyth pledges to use her Insta-influence for bushfire causes

Former Big Brother contestant turned influencer Tully Smyth will donate half of her Instagram earnings to bushfire causes. It followed an emotional post by the social media star.

Tully Smyth has urged fellow Instagram influences to use their platforms to make a difference during the bushfire crisis.

Tully Smyth, former Big Brother star turned influencer and podcaster, has posted a tearful and emotional plea about the bushfire crisis.

“We have to rally now, more than ever, as a country,” Smyth, distraught and wiping away tears, said on Instagram.

“Influencers … if you have a platform, if you have an audience, I urge you to use it for good

This a chance for us to use our platforms for good.”

Smyth, who has 215,000 Instagram followers, added: “I’ve always struggled with the term influencer. (The bushfire crisis) is just overwhelming. Every morning is more bad news and it’s only the start of summer.”

Tully Smyth’s emotional post about the bushfire crisis. Picture: Instagram

Smyth has pledged to donate 50 per cent of her Instagram earnings this month.

Later, she posted an update: “Don’t worry, this won’t be another video of me being a blubbering mess, I promise.

“But I have been thinking a lot about … how I can personally help. I feel like I need to do more.”

Smyth said she would eventually return to work “posting collaborations with brands” as a social media influencer.

“It’s what I do, it’s how I make my bread and butter … but it just doesn’t feel right at the moment.”

She admitted grappling with: “How I could go back to work and make sure I’m providing for myself, paying my rent, buying groceries, but still feel like I’m contributing and helping in some small way?”

Smyth pledged to donate 50 per cent of her fee from “any post that is a collaboration or working with a brand” to bushfire causes until the end of January.

“Eventually, when I am forced to go back to work, please know that 50 per cent of my fee for whatever I do will be going towards the bushfires. It’s the only way I can feel comfortable.”

“I’ll be giving half to the guys doing such amazing work, taking care of people, and the fires, and wildlife.”

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Smyth’s heartfelt post follows Instagram sensation Tammy Hembrow sudden disappearance from social media amid a backlash over her bushfire posts.

The fitness entrepreneur with 10 million followers deleted her Instagram account on Monday, shortly after posting then deleting a racy bikini selfie in a post about the deadly fires.

“Aren’t you in Australia?” one of Hembrow’s followers asked. “Shouldn’t you be worried about something other than yourself and how you look?”

Another commented: “Are you doing anything to help or just posing (for) pictures?”