Kyle and Jackie O mock their radio ratings flop in latest billboard marketing strategy

KIIS FM’s Kyle Sandilands and Jackie O have made a cheeky acknowledgment of their show’s flop ratings in a new marketing strategy — but is it really enough to pull listeners?

The new Kyle & Jackie O billboard in Melbourne for their KIIS FM breakfast show. Picture: Supplied

What a difference a year — well 10 months — makes … shock jock Kyle Sandilands is now embracing his show’s minnow ratings in Melbourne.

The Kyle & Jackie O Show’s latest billboard campaign has been released around the city and it is very much a tongue-in-cheek acknowledgment of its underwhelming performance on debut in the Melbourne breakfast radio market last year.

“Thanks for making us the 8th most popular show,” the campaign reads with the number 1 crossed out and 8th added in red marker.

Credit where credit is due, that is taking lemons and making lemonade — hats off to the creatives: it is funny.

Kyle Sandilands is facing a health crisis after doctors found an aneurysm in his brain and another in his chest. Picture: Herald Sun

To be fair, Sandilands probably could do with a laugh at the moment.

The radio heavyweight is facing a health crisis after doctors found an aneurysm in his brain last week which will require surgery. He will undergo a second operation after another aneurysm was found in his chest in recent days.

An aneurysm is an abnormal swelling or bulge in the wall of a blood vessel.

Last month The Kyle & Jackie O Show’s first billboard campaign of the year featured the contrite plea, “Listen now. We’re behaving.”

The show ended 2024 with a 5 per cent share of the Melbourne breakfast audience.