‘Sh***est idea I had ever heard’: Kyle ‘refuses’ to drop KIIS FM radio ‘filth’ against network suggestion

Kyle Sandilands has taken a swing at KIIS FM management live on air, calling their idea for “less filth more fun” on his breakfast show the “sh***est idea” he’d ever heard.

Kyle Sandilands says he won’t be changing anything on his filth-littered KIIS FM breakfast show with Jackie O. Picture: Facebook

Kyle Sandilands has poured scorn on “the management” at KIIS FM after he was presented with a lame new catchphrase for his “disgusting” breakfast show in an attempt to win over turned off Melbourne listeners.

Sandilands pushed back on the catchphrase “less filth more fun” with his ridicule seeing it cancelled as a concept in a matter of days.

“When the management came up with this idea with our highly paid consultants I said it was the shittest idea I had ever heard in my life,” Sandilands told his listeners.

“They said ‘Nah, people in Melbourne think you are disgusting,’ and I said ‘I don’t give a shit what people think, you get what you get, that’s it. We are not changing anything, we are not dialling anything down, I refused.’

“Because they own the network they said, ‘Well, we are putting in the less filth more fun.’

“So I ran with it.

“I did not want to say less filth more fun. I don’t like lying to people.”

He was right to turn his nose up at the tag.

The “less filth more fun” tag was never officially released into the market, but was apparently offered up as an option.

Clearly Sandilands was unimpressed with the line and turned it into a running joke on his show over several days before his team apparently got a “memo” that the idea had been “abandoned” after Sandilands did not take it seriously.

To be fair, Sandilands sarcastic response to his show potentially being sold as “less filth more fun” was very funny, certainly better radio than the line itself.

Whether Sandilands’ Kyle & Jackie O Show has grown listeners from its underwhelming rating of 5.2 in GFK radio survey six last month will become clear on Thursday when survey seven for 2024 is released.