Celeste Barber and family front the 2018 Bonds Baby Search

FOR actor, comedian and Instagram parody star Celeste Barber and her “hot husband” Api Robin, social media fame has its perks — and drawbacks.

Social media star with husband Api Robin, and their two kids Buddy, 3, and Lou, 6. Tjey’re styling up the modern family look with Bonds. Picture: Darren Leigh Roberts

FOR actor, comedian and Instagram parody star Celeste Barber and her “hot husband” Api Robin, social media fame has its perks — and drawbacks.

On the plus side, 3.1 million followers helps with blackmailing your kids into doing their chores.

“I have teenage stepdaughters and I throw my celeb following around all the time,” Barber told Confidential, “I’m like, ‘clean your room or I will shame you to 3.1 million people!’”

But on the down side, you get goaded in the schoolyard when doing the afternoon pick-up.

“At school the other day Api was picking up the kids and a group of ten-year-old girls walked past and yelled ‘hey hot husband!’ and he was like ‘no, no it’s Mr Robin to you’”.

CELESTE BARBER: FINDING FAME ON SOCIAL MEDIA

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The fun-loving family. Picture: Darren Leigh Roberts

With a celebrity following including Marion Cotillard and Rosie Huntington-Whiteley, (garnered from her amusing recreations of iconic celebrity Instagram photos,) a book, and an Los Angeles tour on the horizon, Barber is a busy woman.

But she’s also a very funny woman, who has made a career out of poking fun at the ridiculousness of social media — and herself at the same time.

“I’m a bit different in that I don’t go ‘babe do I look OK?’ I’m like ‘babe I need to not look too good!’”.

This “unfiltered” approach to Insta-fame has seen Barber, her husband and their two sons, Lou, six, and Buddy, four, enlisted to help promote the Bonds Baby Search.

“The campaign this year is all about being real and unfiltered which is so much more appealing than the ‘fancypantness’ and I am so on board with that,” she said. “I also love a onesie so I was hoping to get a heap of free onesies.”

Barber, who entered her son Lou into the search six years ago, said the competition is “a bit of a cult thing”.
“You know on your feed as soon as it’s Bonds Baby Search time, everyone who has a kid is like ‘vote for my little kid Cynthia,’ people are mad for it.”

The Bonds Baby Search 2017 was its biggest year with over 66,000 entries and almost a million online votes.

Entries for the 2018 search open on Thursday.