Bec Judd reveals her powerhouse #TeamMelbourne on Grand Final week after taking Paris by storm
Only Bec Judd could pull off introducing a new team to Melbourne in the week of the Grand Final – but this is a team with a difference.
Fiona Byrne
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While all eyes are on the Brisbane Lions and Sydney Swans teams battling for supremacy in the Grand Final, Bec Judd has introduced a new team – #TeamMelbourne – to the fabric of the city.
Judd revealed the new look Bianca and Bridgett fashion range for a powerhouse gathering at Entrecote on Wednesday.
The up-market French flavoured Prahran restaurant was ground zero for Melbourne’s most glamorous entrepreneurs, influencers and fashion identities and social media juggernauts.
Judd is the face of the brand’s campaign and #TeamMelbourne turned out in force to support her, Lana Wilkinson, who styled the campaign, and Bianca and Bridgett Roccisano, founders of the label.
Among the guests were Lauren Phillips, Annalise Dalins, Alex Pendlebury, Sally Crinis, Jane Scandizzo, Brooke Warne, Ella Ding, Khanh Ong, Tayla Broad, Sophie Cachia, Mia Fevola, Kylie Brown, Jesse Roberts, Maria Thattil, Jessie Murphy, Ruby Brownless, Rozalia Russian, Lorinska Merrington, Sarah Davidson, Michelle Greene, Marie Uva and Emily McKay.
It’s a powerful collective when put in one room with many happy to decompress and debrief post Brownlow.
Judd shot the brand campaign in Paris in June and Entrecote was styled as Hotel De Bianca & Bridgett for the occasion with dozens of red velvet roses decorating the room. Champagne, caviar bumps, Entrecote’s signature Steak Frites and, of course, creme brulee were on the menu.
For the Roccisano sisters the relaunch was a chance to bring quality suiting, cocktail frocks and gowns to fashion conscious buyers at an affordable price. Pieces are priced between $250 – $350.
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