‘It doesn’t affect us’: Fevola reacts to Kyle and Jackie O news
FOX FM broadcaster Brendan Fevola says broadcasting the Kyle and Jackie O show in Melbourne is unfair on KIIS FM’s listeners.
Confidential
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Brendan Fevola says he’s not worried by news that Kyle and Jackie O will broadcast into the Melbourne breakfast market next year.
FOX FM broadcaster Fevola dropped the bombshell revelation back in August that he’d heard change was afoot.
It was labelled a “grub move” at the time by rival KIIS FM breakfast host Jase Hawkins, who said he’d not heard there was any substance to those rumours.
Hawkins and co-host Lauren Phillips, along with Clint Stanaway, will finish up next Friday.
“I did (say it) and I was on the money,’’ Fevola told the Herald Sun.
“I do have good sources. It doesn’t affect us, we’re fine. We’ve got the most listeners in Melbourne so I don’t feel that’s going to affect us at all. Great show, great product, we’ve been together for a long time now and we’ll just keep doing what we’re doing.”
Fevola said he hoped to score more listeners as he doubts a show not broadcast from here will resonate.
Sandilands has already promised he won’t be talking about sport or AFL.
“If we do broadcast in Melbourne you’ll never hear shit about AFL, because we don’t do sport. We don’t care about sport,” he said in August.
Fevola said he felt for the KIIS FM team and their audience.
“We’re very fortunate that we get to bring a show to Melbourne, we are Melbourne,” he said.
“It’s upsetting for the guys at KIIS, Lauren and Jase and Clint. They are Melbourne and they broadcast to their listeners in Melbourne and for a Sydney show to come in and broadcast from Sydney, I don’t think that’s fair on their listeners.
“But hopefully they come across to us and we’ll have more listeners. We already have the most, we’re so proud to be Melbourne and we go out to the suburbs, we do breaky in the burbs, we love getting around it, we’re not just a show that sits in the office and makes others get around and we actually do it ourselves with our wonderful team. We are people persons and we love it. We’re Melbourne and we love getting out there.”
Radio expert Colin Vickery says it will be a big test for FM radio.
“Traditionally Sydney identities don’t work in Melbourne and vice versa and it’ll be interesting to see how much they’ll have to change up their show,’’ he said.
“We tend to be very local in what we want to listen to.
“They are savvy operators and the opposition should be wary as they could be more of a disrupter than if they were taking on 3AW.
“Maybe Kyle won’t want to pretend to care or know about something that he doesn’t regarding sport.”