TikTok, YouTube, Instagram: NSW’s top 30 social media stars under 30 years old
NSW’s young guns of social media are dominating their platforms earning a potential $13,000 per post with some boasting almost 10 million followers. Now, 30 of the state’s most powerful under 30s, can be revealed.
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From a YouTube gaming sensation to dancing teens and an astrophysicist, NSW’s top 30 social media stars under 30 can be revealed.
The young guns of social media are dominating their platforms with some estimated to be earning close to $15,000 each time they post a video on YouTube as others boast almost 20 million followers.
Some have built their following from the ground up, while others have gone viral virtually overnight.
Using social media earnings calculators created by Influencer Marketing Hub, we have estimated the earnings of the top young social media stars in NSW across YouTube, Instagram and TikTok.
While it must be noted the estimates can vary, the figures provide an insight into the salary these high-profile stars bring in per post.
A report by Influencer Marketing Hub revealed the influencer industry was set to grow to aabout $16.4 billion this year, with more than 75 per cent of brand marketers intending to have a dedicated budget for influencers.
Here are NSW’s top performing social media stars:
30. Oxana Alexandra
Handle: oxana —alexandra
Platform: TikTok
Followers: 150k
Estimated earnings per upload: up to $150
Sydney champion bodybuilder Oxana Alexandra, aged in her late 20s, has earnt a loyal following through her TikToks.
In her short videos she shows off her everyday life, nights out and workouts.
As an actor and model by trade, Ms Alexandra loves the spotlight and bringing joy to people through her TikToks.
29. Lily McCudden
Handle: Lily Grace
Platform: YouTube
Followers: 155k
Estimated earnings per video: $474
Lily Grace McCudden, 18, is a YouTuber from Newcastle, largely known for her vlogs. She is the younger and only sister of fellow YouTuber Georgia McCudden (who features later on this list).
Ms McCudden is well known for talking openly and honestly about her problems and ‘keeping it real’.
She has risen from only a few thousand followers just a few years ago, to now well and truly surpassing the 150k mark.
28. Kirsten Banks
Handle: astrokirsten
Platform: TikTok
Followers: 328k
Earnings per upload: up to $329
Kirsten Alexandra Banks is an Indigenous Australian astrophysicist who has exploded to fame on TikTok.
Promoting mainstream and Aboriginal astronomy, her quirky personality and intelligence has made her a go to for space enthusiasts on TikTok.
Ms Banks may not have planned to be a social media star but she has become one.
27. Cameron Field
Handle: cameronfield —
Platform: Instagram
Followers: 340k
Earnings per upload: up to $1,693.75
Cameron Field, aged in his early 20s, is a NSW dancer and social-media personality who has risen to fame on Instagram.
He is best recognised for his dancing and plant based diet advice.
The Instagram star is also noted as being a close friend of iconic American dancer, actor, and model Maddie Ziegler.
26. Amarni Skaf
Handle: Amarni
Platform: TikTok
Followers: 457k
Earnings per upload: up to $459
Rising Sydney rap star Amarni, abot to turn 24, has gained millions of plays and streams on her original music, largely thanks to her following on TikTok.
Her dancing, unique personal dress sense and music is what sets her apart from the crowd. She often teaches TikTok dances to her own music, engaging her hundreds of thousands of followers.
25. Alex Hayes
Handle: alexhayes —
Platform: Instagram
Followers: 485k
Earnings per upload: up to $1,900
Alex Hayes, 24, is a popular NSW Instagrammer who also has his own YouTube channel.
Hayes came into the limelight when he posted a selfie with a shark on his Instagram account. The post went viral and although it turned out to be fake, it helped Hayes gain popularity.
Hayes’ YouTube channel Alexhayessurf also posts semi regularly but it is his Instagram following that is growing consistently, making him one of NSW’s most followed social media stars under 30.
24. Tayla Stevenson
Handle: tayla — stevenson
Platform: TikTok
Followers: 586k
Earnings per upload: up to $587
Northern beaches TikTok personality Tayla Stevenson, 22, has achieved social media stardom with her lip sinking videos, acting skits and relatable takes on viral memes.
Stevenson continues to grow across all her social media platforms but TikTok is where she has the largest following.
23. Sammy Robinson
Handle: Sammy Robinson
Platform: YouTube
Followers: 710k
Estimated earnings per video: $599
YouTube fashion and beauty influencer Sammy Robinson, 25, hails from Sydney’s north shore and now commands a loyal fan base across multiple social media platforms.
Robinson’s beauty tutorials, vlogs and sneak peaks into her own fashion label ‘One Mile’ continue to rake in thousands of views each and every video.
22. Ali Chebbani
Handle: Chebbo
Platform: TikTok
Followers: 793k
Earnings per upload: up to $796
Punchbowl accounting student Ali Chebbani, widely known by Chebbo on TikTok has earned the reputation as the ‘CEO of burgers’.
Chebbo, aged in his early 20s, has transformed his pop-up burger shop into a massive food truck sensation.
His culinary creations has earned him almost 800,000 followers on TikTok, posting his unique burger creations.
21. Blake Pavey
Handle: blakepavey
Platform: TikTok
Followers: 810k
Earnings per upload: up to $813
NSW TikTok sensation Blake Pavey, 20, has been slowly making a name for himself with a range of skits and comedy videos, often playfully mocking Aussie culture.
Growing up in the NSW country town of Corowa, TikTok sensation Blake Pavey enjoys spending time with his mates, going to the pub and watching his favourite AFL team and just having a good time, something on show for everyone in his TikTok videos.
20. Brittney Saunders
Handle: Brittneyleesaunders
Platform: YouTube
Followers: 1.05 million
Estimated earnings per video: $552
Brittney Saunders, 28, is a born and bred Newcastle girl who made her name on YouTube thanks to makeup videos, comedy skits, rants, singing covers, Q & As and general vlogs.
Her YouTube success allowed Ms Saunders to start up three e-commerce stores, a retail store and now a coffee shop and creative space.
While YouTube is still her bread and butter Ms Saunders doesn’t post as regularly as she used to but every time she uploads to social media she rakes in the views.
19. Georgia McCudden
Handle: Georgia Productions
Platform: YouTube
Followers: 1.05 million
Estimated earnings per video: $2,430
The 21-year-old Aussie YouTuber, Georgia McCudden, 22, made her name through a range of unique comedy skits. She largely pokes fun at Australian culture and has also recently moved into podcasting, signing a deal with Spotify with her sister.
Ms McCudden has been gaining followers on social media for years as the YouTube world has seen her grow up along with her content on the platform, making her one of the top social media stars in Australia.
18. Millie-Belle Diamond
Handle: milliebellediamond
Platform: Instagram
Followers: 1.1 million
Earnings per upload: up to $3,827.50
Millie-Belle Diamond is an eight year old girl from Sydney who has amassed over one million followers on Instagram.
Her page is littered with high fashion outfits and travel adventures, with her Instagram run by her mother Schye Fox.
Ms Fox created the Instagram for her young star when she was only two, with Millie-Belle rocking child designer outfits. As she continues to grow, so does her social media following.
17. Ree Kid
Handle: Ree Kid
Platform: YouTube
Followers: 1.2 million
Estimated earnings per video: $2,362
Ree Kid is a 15-year old YouTube gaming sensation who lives on the south coast of NSW.
He is best known for his VR videos, collaborating with The Boys.
His real name has never been disclosed online, but he has managed built up a loyal follower base on YouTube and Twitch.
16. Nathan Ryan
Handle: Crayator
Platform: YouTube
Followers: 1.12 million
Estimated earnings per video: $1,432
Nathan William Clifford Ryan, 29, better known online as Crayator, rose to fame through his Fortnite: Battle Royale videos.
Crayator has exploded since Fortnite and now the full time streamer posts a range of videos on YouTube. He largely posts reacting and chatting videos as well as his staple gaming clips.
15. Sam Fricker
Handle: samfrickerr
Platform: TikTok
Followers: 1.2 million
Earnings per upload: up to $1,200
Young Australian diver Sam Fricker, 19, exploded on social media platform TikTok before continuing his Olympic diving dream, competing at the last Olympics.
Sam alternates his content between high-flying diving videos in the pool and comedy and sketch content.
With a large following behind him, Sam has becoming a budding entrepreneur launching his own environmentally friendly, biodegradable single-use straws.
14. Matt Ford and Jack Steele
Handle: The Inspired Unemployed
Platform: Instagram
Followers: 1.4 million
Earnings per upload: up to $4,668.75
Two tradies from Kiama continue to grow their followers with their social media comedy skits and silky dance moves, and have now even launched their own beer.
Matt Ford, 26, and Jack Steele, 27, found influencer fame on Instagram with what is best described as quintessential Australian comedy.
The dynamic duo refer to themselves as “two battlers trying to find themselves”.
13. Sarah Stevenson
Handle: Sarah’s Day
Platform: YouTube
Followers: 1.53 million
Estimated earnings per video: $1,304
YouTube lifestyle and fitness vlogger is widely known for her Sarah’s Day channel. She has gained widespread popularity for her beauty, healthy living, and fitness vlogs.
Sarah Stevenson, 29, has acquired over 1.5 million subscribers on YouTube and has also founded the Sunee app for healthy cooking ideas.
Sarah’s Day started in 2013 and while she has gone on to acquire a large following on other social media platforms, Ms Tilse still refers to herself as a YouTuber.
12. Shaylee Curnow
Handle: Peach PRC
Platform: TikTok
Followers: 1.9 million
Earnings per upload: up to $1,901
One of the biggest social media stars in NSW is Shaylee Curnow, who rose to stardom on TikTok.
Shaylee Curnow, 24, better known to her legions of fans as Peach PRC saw her popularity on social media turn into a budding pop career.
Her original songs about her relationships and mental health issues resonated with her fans and saw her popularity skyrocket.
She is largely known by iconic pink hair and is often draped head to toe in pink, making her NSW’s pink pop star.
11. Mescia Twins
Handle: mesciatwins
Platform: TikTok
Followers: 2 million
Earnings per upload: up to $2,001
Ashley and Olivia Mescia, 21, took their YouTube success and turned it into a massive TikTok following where the identical twins share their love for all things fashion, beauty, lifestyle and fitness.
They now continue to expand their audience with their unique and witty comedy skits and recreation of popular TikTok trends.
10. Alex Apollonov
Handle: I did a thing
Platform: YouTube
Followers: 2.82 million
Estimated earnings per video: $9,591
Alex Apollonov, 29, is a YouTube personality and comedian, better known by his online presence as ‘I did a thing’.
Most of his content involves creating homemade devices for comedic purposes.
Many of his projects have garnered widespread media attention, including his trip to North Korea to get a haircut and his successful attempt to enter Australia‘s second-largest casino while showing clear COVID-19 symptoms.
9. Harry Tate
Handle: harry.tate
Platform: TikTok
Followers: 5 million
Earnings per upload: up to $5,000
Harry Tate, 20, aka The Vibe King has gained a large following with his flamboyant outfits, wild hair and enthusiastic dance moves.
Tate is made for TikTok, finding fame with his funky dance moves in public and has recently cracked the 5 million followers mark.
8. Zachery Dereniowski
Handle: MDMotivator
Platform: TikTok
Followers: 5.8 million
Earnings per upload: up to $5,802
A former medical student turned social media influencer, Zachery Dereniowski has acquired a large loyal fanbase with his videos spreading motivational messages and raising mental health awareness.
Zachery Dereniowski, 28, known as MDMotivator, has 5.7 million followers on TikTok, all who tune in to hear his motivational take on life.
A large part of Dereniowski’s videos are on mental health topics and he iconically rose to fame by giving strangers hugs and spreading love and kindness.
7. The Norris Nuts (Sabre, Sockie, Biggy, Naz, Disco, Brooke, Justin)
Handle: Norris Nuts
Platform: YouTube
Followers: 5.85 million
Estimated earnings per video: $14,343
The Norris Nuts are a popular YouTube channel featuring a family of eight, who post videos on their fun challenges and daily life.
The Newcastle family consist of Sabre, Sockie, Biggy, Naz, Disco, Brooke, Justin and they vlog their daily lives.
The children, Sabre, Sockie, Biggy, Naz and Disco all have over 500k followers each on Instagram, making them one of NSW’s most beloved social media families.
6. Rory Eliza
Handle: Roryeliza
Platform: TikTok
Followers: 6.1 million
Earnings per upload: up to $6,100
The 18-year-old Newcastle teen has seen a meteoric rise to fame through social media platform TikTok.
Rory Eliza’s comedic takes on life, current trends and beauty tips has seen her gain over six million followers.
She also appeared on last seasons series of The Voice and maintains a strong following on all her social media accounts.
5. Anzu Bhandari
Handle: anzu — bb
Platform: TikTok
Followers: 7.2 million
Earnings per upload: up to $7,200
Anzu Bhandari is in her early 20s and is already a social media and TikTok star with over seven million followers.
Her infectious dance moves, lip-syncing and workout videos have made her one of NSW’s go-to social media profiles.
4. Ash Hodgkinson
Handle: AshMagic
Platform: TikTok
Followers: 8.8 million
Earnings per upload: up to $8,800
Ash Hodgkinson, 19, has the magic touch so to speak on TikTok, with over eight million followers on the platform.
The Sydney teen magician started as a busker on the city streets but since exploding on social media, has now even written a book for his millions of fans.
The teen doesn’t just show magic tricks but teaches them to his loyal follower base.
3. Elliott Watkins
Handle: muselk
Platform: YouTube
Followers: 9.4 million
Estimated earnings per video: $3,793
Elliott Watkins, 27, better known online as Muselk, is an Australian gaming YouTuber based out of Sydney.
Muselk earnt his following off video games, Team Fortress 2, Overwatch and Fortnite.
Muselk combines gaming with humour to make his videos easy and enjoyable to watch.
2. Bijay Baniya
Handle: bijju3210
Platform: TikTok
Followers: 9.7 million
Earnings per upload: up to $9,700
Bijay Baniya, 25, is originally from Nepal but now resides in NSW.
He is famous for his dancing videos on TikTok and on Instagram Reels.
Mr Baniya’s freestyle, hip-hop and bollywood style dancing rakes in around 200,000 views on each video on TikTok.
1. Lannan Eacott
Handle: Lazarbeam
Platform: YouTube
Followers: 19.7 million
Estimated earnings per video: $13,579
Lannan Eacott, 27, better known by his online alias LazarBeam, is a popular YouTuber known largely as a professional gamer and personality.
His video game commentary videos, comedic takes and memes has led to a massive subscriber base on YouTube.
He is now nearing the 20 million subscriber mark and gets multiple million views on each of his videos.
Lazarbeam tops our list as NSW’s biggest social media star under 30.
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