Campbelltown to end derogatory slurs with new identity
The city of Campbelltown, often the victim of derogatory slurs from Sydneysiders, will shed all negative perceptions with a new identity showcasing the metropolis’ unlimited potential.
Once seen as a lowly backwater of Sydney, the city of Campbelltown is set to come of age as a vibrant, thriving city filled with limitless opportunities.
With Sydneysiders often guilty of referencing Campbelltown in a derogative manner, the city’s new identity will shed all negative perceptions and showcase the potential of the fast-growing city.
Campbelltown Mayor George Brticevic praised said the new identity was a significant occasion for the city.
“This is a watershed moment,” he said.
“We are telling people that we are open for business.”
The identity shift follows in the footsteps of Liverpool’s push to become Sydney’s third CBD.
Campbelltown Council will officially launch the branding strategy on August 21 with a video featuring local identities including radio personality Josh Webster and business owner Sonya Moulang.
Community consultation and workshops took place earlier this year with residents active in the design of the new logo.
Cr Brticevic, in an exclusive Macarthur Chronicle column in April, said promoting the city as a place for investment and growth required a brand which was an “honest representation” of the experience the area offers.
Branding agency Principals was commissioned $350,000 for consultancy work as part of the city identity project.
The new logo will be initially rolled out on street banners, bus shelter posters and frontline staff uniforms.
Councillors, who unanimously endorsed the new identity and logo at Tuesday night’s meeting.
The current logo was designed 18 years ago.
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