Nielsen DRM October 2017: DailyTelegraph.com.au is Australia’s best performing news website
DailyTelegraph.com.au was the best performing news website in Australia’s Top 10 in October 2017, Nielsen Digital Ratings Monthly figures revealed.
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DailyTelegraph.com.au was the best performing news website in Australia’s Top 10 in October 2017, Nielsen DRM figures revealed.
Our subscription website recorded a unique audience of 2.520 million people, a dominant increase of 25.29% against the same time last year (2.001 million) and up 12.50% between September 2017 (2.240 million) and October 2017.
This more than eclipsed all other sites in the Top 10 — even our free competitors — most of which recorded modest gains between 1.23% and 7.29% year on year.
The Guardian recorded +19.61%.
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In the year to October, DailyTelegraph.com.au recorded a staggering 103.38% increase in mobile audience to almost one million people.
DailyTelegraph.com.au is the 8th ranked news site in Australia.
“October was a validation of subscription journalism and several technical changes to our website, including our relaunch a few months ago,” Deputy Editor & Head of Digital Peter Brown said.
“Our peerless coverage of the NRL finals, despite there not being a Sydney team, built momentum into our live coverage of the Bathurst 1000 and then live coverage of $10 million Everest at Royal Randwick.
“All three of those events are important for the people of NSW and our goal, as always, is to cover them better than any other news outlet. Our audience definitely responded.
“It is a thumbs up to quality journalism that one of top stories in October was James Phelps outstanding profile on Betty Klimenko. When David Reynolds won Bathurst for Erebus, James’ story from 2013 exploded when thousands of Australians searched Google for the V8 Supercars owner.
“Stories like that combined with our relentless daily pursuit of breaking news, setting the agenda with robust opinion writing and strong growth in the number of people subscribing to Daily Telegraph+ was the foundation for the result.”
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Brown hinted November could see a softening of DailyTelegraph.com.au’s strong unique audience growth as the site reduced its Google Flexible Sampling quota from three stories to one, became HTTPs “secured” and sharpened its focus on subscription journalism.
“One of the side effects of HTTPs is Nielsen is unable to measure unique audiences in our sub sections,” Brown added.
“But the security of our subscribers is paramount and our number priority so there will be gaps in the reporting in November.
“The changes in Google’s one-click free rules is also a seachange for us. It places a higher value on our journalism when people discover it via search and gives actual content creators a much better chance against aggregators.”
Free website news.com.au — a sister masthead where free DailyTelegraph.com.au stories also appear — is ranked No1 with a UA of 5.922 million. HeraldSun.com.au is the other News Corp Australia website in the top 10 at No.9.
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NEWS CORP AUSTRALIA — OCTOBER HIGHLIGHTS
► News Corp Australia retained its position as the largest digital content publisher in Australia with a total digital audience of 12.3 million UAs when we include REA and 10.7 million (excl REA).
► News Corp Australia has the largest number of page views of all content publishers and these are up year on year.
► There are two News Corp Australia subscription websites in the top 10, The Daily Telegraph No. 8 and the Herald Sun at no.9.
► News Corp Australia is No. 1 in real estate — almost 6.1 million UAs for realestate.com.au total up year on year
► News Corp Australia No1 and No. 2 in food with almost 3.1 million UAs for taste.com.au
► News Corp Australia is No. 1 in parenting with almost 1.6 million UAs for kidspot.com.au
► News Corp Australia is No. 1 in finance/ business with almost 2.2 million UA’s for news.com.au Finance, the business sections in The Australian and the metro websites including the DailyTelegraph.com.au
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