Kim Kardashian’s new energy drink just hit shelves in Australia

With as much caffeine as the controversial Prime, parents should be worried the KUWTK star’s latest venture will be dangerous for kids.

What has 200 milligrams of caffeine, tastes sweet but is sugar-free, and sells out in a flash?

The answer used to be Prime, but now it’s Kim Kardashian’s new energy drink, Kimade.

Back in July, the Keeping Up With the Kardashians reality star partnered with Alani Nutrition for the US release of a strawberry-lemonade flavoured drink, and it’s just landed in Australia at Woolworths across the country.

Packaged in a bubble gum pink tin with hot pink writing, Kimade by Kim K is taking full advantage of the Barbie trend. The drink itself is even pale pink.

Some fans say it’s tasty, others call the sucralose sweetener cloying, but most people are confused at Kim’s partnership with a fitness and nutrition brand.

“Well, this is disappointing,” one person wrote on Kim’s Instagram post promoting the drink.

“Desperate, I see,” said another person.

“Yeah, I ALWAYS work out in my high heels,” said a third person, making fun of the campaign that showed Kim on a weight bench, carrying ridiculously tiny weights and wearing sky-high heels.

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Many fans ridiculed the Kimade ad campaign. Photo: Instagram

Prime Energy Drink vs Kimade

Any parent who watched the Prime craze take place, with empty branded bottles selling for $35 on Facebook, might worry that a Kardashian-branded product might cause a new wave of insanity at schools.

But even though both Prime and Kimade have borderline dangerous levels of caffeine, making them unsafe for kids under 18, there’s one difference between the two drinks: Prime was marketed at kids and Kimade isn’t.

The energy drink is sold as a healthier alternative to other energy drinks.

It’s vegan, gluten-free and sugar-free with fewer than 10 calories in each tin.

RELATED: Are Prime drinks OK for kids?

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"We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," influencer and founder of Alani Nu, Katy Hearn wrote on Instagram.

"Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavour, which we know is going to be one of our best yet!"

Others questioned why Kim Kardashian would be partnering with a fitness and nutrition brand. Photo: Instagram

Although the marketing, branding and flavours are different, the nutrition facts in Kimade and Prime are pretty similar.

Both contain 200 milligrams of caffeine, both have 10 calories and 0 grams of fat. Kimade has a lot more sodium: 180 milligrams versus Prime’s 55.

Kimade is available at Woolworths and will set you back $4.50 a can. 

Originally published as Kim Kardashian’s new energy drink just hit shelves in Australia