‘Cult’ bakery Lune Croissanterie finally opens its doors in Sydney as fans form long lines

After five years of anticipation and a few false starts, Lune Croissanterie has finally opened its doors in Sydney. Find out there newest locations.

Croissant queen Kate Reid at Lune Croissanterie in Melbourne has claimed that Dominique Ansel and his Cronut likely saved her bakery.

After five years of anticipation and a few false starts, Lune Croissanterie has finally opened its doors in Sydney - and hundreds queued to get a first taste.

Known for its “cult” following, Lune is one of Australia’s most popular croissant bakeries, with hour-long lines outside its stores nothing new.

Its grand opening in Rosebery on Saturday was no different, with the line stretching 350m - even in the drizzling rain.

That didn’t bother many - such as 31-year-old Mateo Malagasy, who brought chairs in anticipation of the long wait.

The opening of Lune Croissanterie at Rosebery engine yards created long lines of people stretching around the corner. Picture: NewsWire / Simon Bullard.

“We got here at about 7am and there was already a huge line, we thought we could be in for a wait so we brought some chairs with us,” he said.

“I’m a big fan and I’ve been waiting for this to open for a while now so the wait is nothing.”

With locations in Melbourne and Brisbane, Lune has now made a big splash in Sydney, with a second store to follow in Martin Place.

Founder and Co-Owner Kate Reid with her brother CO-Owner Cameron Reid. Picture: NewsWire / Simon Bullard.

Lune was founded by former Formula 1 engineer turned pastry chef Kate Reid, who still can’t believe the success of the company after opening its first store 12 years ago.

“It’s just unbelievable to me. I have moments where I just walk past the queue, and I don’t really even register that they’re actually lined up to buy my croissant,” Reid told The Sunday Telegraph.

Rosebery Customers wait in extraordinary long lines to for Lune bakery opening day. Picture Thomas Lisson

“Maybe once every three or four months, I’ll be walking and I just completely start crying, with this knowledge that they’re standing there for my croissants.

“People have been lining up for 12 years, it’s not a flash in the pan, and I hope that that’s a testament to how much we all care at Lune about the quality and the experience.”

Despite her extensive experience, Reid admits that opening a new location, especially in a different state is still “scary.”

“We’ve never done it before, it’s all a bit special and a lot scary but we love a challenge at Lune, so we decided we’re up for it,” she said.

“Opening a new site, it doesn’t feel like it gets easier, because each project and build represents its own challenges. I don’t have children, but I imagine it’s like having a second child or a third child is like another whole human being to bring into the world and keep alive.”

Extraordinarily long lines to for Lune bakery opening day in Rosebery. Picture Thomas Lisson

The bakeries Sydney plans have been in the works for years, originally planned for 2019 but were scratched when the pandemic hit.

“After so many things fell through we promised Sydney a Lune by 2024, and this year, we really started to doubt whether that was going to be possible but we’ve finally made it, with not just one but two stores, I am beyond excited,” Reid said.

At the Rosebery opening, customer Annie Stein said she had been waiting in anticipation for the Sydney arrival since the original 2019 plans.

The opening of Lune Croissanterie at Rosebery engine yards created long lines of people stretching around the corner. Picture: NewsWire / Simon Bullard.

“I turned up at about 5.30am or 6am and was tenth in line,” she said.

“I’ve been waiting for this to open since they were originally meant to open during Covid, I’ve been to the Melbourne store as well and have been dreaming about this since.

“It’s my birthday today as well and the fact I got to meet the owner and take a photo with her was special.”

The new store, at Rosebery Engine Yards, will be the largest Lune location to date with over 65 staff members to create more than 5,400 pastries every day.

Lune serves a variety of pastries from traditional croissants to eggnog cruffins, s’mores stuffed pain au chocolate and pumpkin pie croissants that range from $5 to $10.

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