Vogue American Express Fashion’s Night Out 2019 still the best shopping experience around
A lot has changed in the retail landscape in a decade, but no matter how much the tides turn and the internet takes over, people still love a shopping experience. That’s true for Vogue American Express Fashion’s Night Out. SEE THE DEALS
Confidential
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A lot has changed in the retail landscape in a decade, but no matter how much the tides turn and the internet takes over, people still love a shopping experience. That’s the message the Vogue American Express Fashion’s Night Out, now in its 10th year, strives to communicate.
The evening will take over the entire CBD, including all the large centres and more than 600 retailers, to put on a swanky evening of shopping, pampering and community.
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Vogue Australia editor-in-chief Edwina McCann said being the event’s 10th year and the magazine’s 60th anniversary, and the city looking its best in years, this year will be the best yet.
“It reminds people, hopefully, that shopping bricks and mortar is fun and shows retailers if you put in effort and really treat shoppers like VIPs they will turn up to shop,” she told Confidential.
“People may not have ventured into the CBD because of the disruption and change, so this will hopefully remind Sydney siders what they love about the city centre.”
The event is anticipated to attract hundreds of thousands of shoppers flocking to the city to take advantage of special deals, entertainment, pop-ups and competitions throughout the city.
On Thursday night, Pitt Street Mall will be completely transformed into a New York City- style block party. All areas are open and free to the public, except the Vogue VIP Members Lounge and the American Express Lounge, which are open exclusively for respective members.
Shoppers are welcome to sign up to Vogue’s new VIP program on the night to experience the VIP lounge, which will be one of the first perks that the new members can experience.
The festivities kick off at 10am and continue until 10pm, with singer Thandi Phoenix taking to the Vogue stage at 8pm. There will also be special guests including David Jones ambassadors Jessica Gomes and Tom Derickx, actor Maddison Brown and singer CXLOE.