Uber-celebs sign up for UberEATS campaign
NAOMI Watts has returned to the medium that gave her a start — television commercials. And she’s not the only one with Sophie Monk and Boy George jumping on the bandwagon but what is it about this new campaign?
Confidential
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NAOMI Watts has returned to the medium that gave her a start — television commercials.
Long before the Academy Award nominations and red carpets, the Hollywood actor famously turned down dinner with Tom Cruise for a lamb roast with her folks in a TV ad promoting Aussie lamb.
Last night, she debuted in a local television advert for UberEATS, having flown in to Sydney to shoot the commercial earlier this month.
“Tonight I will be eating a cheesy sandwich, fries and pickled cucumber from Butter in Surry Hills,” Watts says in the tongue-in-cheek advert for the food delivery app.
Boy George, Sophie Monk and Ryan Moloney also feature in their own ads, with other celebrities to be rolled out over the coming days.
Using the slogan Tonight I’ll Be Eating, the campaign will feature nine different celebrities in
15-second ads, as well as short online films with the creative tailored to each city’s restaurant options across Perth, Sydney and Brisbane.
Naomi attributes success to lessons on work, play learnt in Australia
“In skit comedy style, Tonight I’ll be Eating … offers a humorous glimpse into the lives of some well-known faces — but like the TV show Extras, in which famous actors play versions of themselves that we the audience know isn’t real, we go along with it because it’s funny to see the like of Naomi Watts and Boy George take the micky out of themselves and how people imagine their private lives to be,” an UberEATS representative told Confidential yesterday.
Others famous faces included in the campaign are Ryan Kwanten, Poh Ling Yeow, Nic Naitanui, Peter FitzSimons and Beau Ryan.
“UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant-quality food delivered to their door quickly and reliably,” marketing director Steve Brennan said.
“This new-found choice is proving super popular with a large and fast-growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces.”