Fashion Week designer I. Am. Gia accused of ripping off smaller Sydney label Daisy
HOT label I. AM. GIA is embroiled in an imitation controversy after influential fashion observers noted uncanny similarities between some of its designs and those by smaller Sydney brand Daisy. What do you think? Have your say in our poll.
Confidential
Don't miss out on the headlines from Confidential. Followed categories will be added to My News.
HOT label I. AM. GIA is embroiled in an imitation controversy after influential fashion observers noted uncanny similarities between some of its designs and those by smaller Sydney brand Daisy.
The Australian brand — favoured by “it” girls including Kaia Gerber, Bella Hadid, Emily Ratajkowski and the Kardashians — refused to comment to The Daily Telegraph on the issue at their signature Sydney Fashion Week show last night.
But insiders said it was the talk of the town in New York fashion circles.
The similarities were first raised by Diet Prada, an Instagram account with 472,000 followers that New York magazine last year described as being run by “two fashion obsessives” who have become “knock-off detectives.”
One post shows two models — one in an I. AM. GIA outfit, the other a Daisy — wearing nearly identical black pants in a messy garage setting.
Another shows Kendall Jenner and Sydney model Belle Lucia wearing similar lace-up dresses.
“I would be really curious to know what they have to say about their designs being so similar,” one fashion insider said.
“Taking inspiration is one thing, but (this) is taking it too far.”
Daisy said being small-scale made it vulnerable to larger companies with more resources and wider distribution borrowing their designs.
“The saddest instance is other Australian companies who have replicated so much Daisy.”
