Deni Todorovic punted by major brands after drug scandal

A controversial social media influencer has been dropped by multiple companies after detailing stories of drug use online. They have since launched scathing campaigns against the brands.

Controversial social media influencer Deni Todorovic has been dropped by multiple brands after detailing stories of drug use online.

The non-binary fashion content creator and author has come under fire over recent weeks as they have rallied their Instagram followers against various brands they once worked with, naming and shaming major companies in explosive fashion.

The latest tirade from Todorovic, who recently came out as using 'he/him she/her and they/them’ pronouns, was levelled at Bonds Australia and youth charity organisation Minus 18.

In a string of stories shared to Instagram, the 35-year-old claimed to have parted ways with Bonds while revealing the company paid him nearly $60,000.

The spray is the latest in a series of increasingly erratic attacks on brands Todorovic has worked with, which kicked off in March with Seafolly and last week saw them take on gin brand, Tanqueray, for cancelling a project they’d been working on.

Deni Todorovic has been punted by a lot of brands in recent times.

Todorovic worked as a fashion stylist in magazines before leveraging the job to become pin up for diversity through fronting campaigns for major companies including The Body Shop, Mimco and David Jones.

A number of LGBTQ media identities have told The Daily Telegraph they are concerned about Todorovic leveraging identity politics to fight public battles for personal gain, with no thought for how this will impact the broader community.

Todorovic has built their brand under the mantle of representing every manner of marginalised group, from the umbrella term queer, to non-binary, trans, ‘brown-skinned’ and women’s rights. Elsewhere on social media, they have claimed to have earnt more than $800,000 through brand partnerships and endorsements over the past year.

On Thursday, Todorovic superimposed their likeness on images of whistleblower activist Julian Assange and has also compared themself to Rihanna, Beyonce, Miley Cyrus and the late Nelson Mandela.

A social media post by Deni Todorovic attacking Bonds.

Another of the posts. Picture: Supplied

“Queer culture gets enough hate so for us to get more hate is generally not something we need,” one high profile advocate explained.

“We go through a lot just to be who we are in our daily lives so to be a voice for any type of people is always a struggle because we don’t necessarily talk for all people even if we identify as that.”

Later in the afternoon, Todorovic removed all social media posts referencing any disputes with brands, while Bonds said there would be no comment.

Iconic Australian swimwear brand Seafolly was first to distance itself from Todorovic after a photo shoot during World Pride was shared to social media around International Women’s Day.

Todorovic controversially stated: “some women have penises”, which backfired on Seafolly.

Also this week, it was announced media company Mamamia would no longer be producing a podcast with Todorovic titled What Are You Wearing.

Seafolly suffered backlash after they chose Todorovic for a campaign.

Earlier this month, Todorovic parted ways with high-profile manager Pru ​​Corrigan, and subsequently goaded brands to drop them over their admission of using cocaine and other party drugs.

They said they were “partial for a line or two of cocaine just like any AFL footy player doing it behind the world’s back”.

They subsequently called for drug decriminalisation while also providing instruction on how to smuggle drugs in their body so to not raise attention from police and sniffer dogs.

“I’m no longer behind the wheel of Deni’s car,” Corrigan said in an Instagram post.

“It is with mixed feelings that I bid farewell to this time in my life. I’m very grateful for the time we’ve shared as partners, but as with everything else – the show goes much further.”

Todorovic’s mother Maca Todorovic is now their manager with the influencer often likening her to Kardashian matriarch Kris Jenner.

The spiral comes at a challenging time for the Australian queer community, who are facing increased attacks as the gloss of Sydney World Pride has waned.

NSW Police have increased their presence on Sydney’s Oxford St over recent weeks after Sydney MP Alex Greenwich raised concerns following multiple verbal and physical assaults in just one weekend.