Asher Keddie a style icon as Offspring’s Nina Proudman

OFFSPRING’S Nina Proudman has become the new Carrie Bradshaw when it comes to setting fashion trends for women.

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OFFSPRING’S Nina Proudman has become the new Carrie Bradshaw when it comes to setting fashion trends for women.

The TV character, played by Asher Keddie, has become a style leader with the clothes she wears on the Channel 10 show flying off shelves in stores.

Melbourne Designer Catherine Murphy says after Keddie wore her Liberty Dress in episode one two weeks ago, it sold out and demands to restock have been overwhelming.

Asher Keddie (as Nina Proudman) is causing a fashion stir.

“It has introduced my brand to so many new customers ... Nina affirms some kind of self-belief in women, inspiring them to make a fashion decision that they may otherwise not have had the confidence to make,” Murphy said.

“I had to pinch myself when imagery of Asher in my dress began circulating. She’s always been a muse of mine.”

Clothing inspired by Nina’s look are already on the shelves. Picture: Jonathan Ng

Keddie rocking a classic look on Offspring’s seventh season. Picture: Channel 10.

Australian bag label Harlequin Belle, whose bags are draped over Keddie’s body this season has also noticed a 500 per cent increase in sales since the new season started.

“Nina is Australia’s Carrie Bradshaw,” the brand’s co-founder Andrew Sands, said. Meanwhile online retailer The Iconic has seen a spike in certain clothing items, such as floaty wrap dresses, since the show returned to the screens two weeks ago. But most noticeable has been the increase sales in silk scarfs, which Keddie modelled in the show’s publicity photos and throughout the new season.

READ MORE: Asher Keddie stars on Offspring with real life husband Vincent Fantauzzo

“We’ve seen a 120 per cent increase in the sale of silk scarfs from this time last year, which is phenomenal,” the website’s senior womenswear buyer Lucienne Whealing said.

“Nina’s urban, boho trend really speaks to our shoppers’ relaxed, and feminine, sensibility.”

The show’s costume designer Michael Chisholm said he’s aware of the Nina fashion affect, but for him it’s more important to pick clothes that suit the character.

“Her clothes express her femininity as well as showing her vulnerability at times,’’ he said.

She takes chances in her life as well in the clothes that she chooses to wear in her everyday work,” he said.