Sunshine Coast Brewery partners with Headland Pacific Bowls Club to ‘revitalise’ sports venue
A Sunshine Coast brewery is teaming up with a long standing bowls club in a bid to bolster its membership and reverse a declining participation trend. Read how here.
Business
Don't miss out on the headlines from Business. Followed categories will be added to My News.
A well-known Sunshine Coast brewery is teaming up with a long standing bowls club to “revitalise” the sports venue with food trucks, craft beer and barefoot bowls.
Sunshine Coast Brewery co-owner Brigid Curran said her brewery had partnered with Headland Pacific Bowls Club along Syd Lingard Dr, Buderim to breathe new life into the sports club and its membership following dwindling participation rates.
The brewery isn’t the only one mixing beer with bowls, with Your Mates Brewing recently announcing it was opening a second pub with a bowling green in Cooroy.
Mrs Curran said the Headland bowls club, which opened in 1985 and has two greens, was merely one of many bowls clubs across the country experiencing a decline in memberships.
“There isn’t a great deal of new, young blood coming through,” the brewer said.
Mrs Curran, who bought her brewery in 2006, said she has now taken over the club’s hospitality arm, including its bar and function rooms, renaming one side of the club to the Crafty Bowlo.
Mrs Curran said she was sprucing up the bowls club with craft beer, barefoot bowls, trivia nights, and recently-installed picnic tables with bright yellow umbrellas.
She would also be offering soft drinks, spirits, wines and a rotating range of her brewery’s beer on tap.
She said she would be reopening the club’s kitchen too, but, in the meantime, was partnering with “great” food trucks that had serviced her brewery for several years.
Mrs Curran said she not only wanted to partner with the club to revitalise it but because the venue was in a thriving community, featured good parking, and she recognised people of all ages were increasingly craving venues with green space and outdoor environments.
“For young families, this means a safe area where children can play and parents can relax with a drink, and for others this could be as simple as enjoying drinks with friends,” she said.
“It provides something special that sets it apart.”