Queensland bridal label Grace Loves Lace keeps an Australian focus in their new La Bamba collection with Cheyenne Tozzi
Featuring cascading metallic lace and burnout silks, Queensland’s beachy bridal favourite Grace Loves Lace — with muse Cheyenne Tozzi — has launched their most stunning collection yet.
Confidential
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THE world has fallen for Grace Loves Lace’s Australian beach bride, but the cult favourite Gold Coast label won’t leave our shores.
Since opening their first showroom on the Gold Coast nine years ago, Grace Loves Lace gained status with ‘the world’s most pinned wedding dress’ in 2016 and now has venues in New York, London, Los Angeles and recently Dallas, Texas, with more locations in both Australia and the US in the pipeline.
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Despite exponential growth and interest in the brand, creative director and founder Megan Ziems said they had never outsourced any aspect of the brand, continuing to be made to order with minimal waste.
“We make everything in Australia. It’s a conscious decision I made from the beginning,” she said. “You have to go out of your way to maintain it and not let things change due to growth. We had to expand our team, we have over 150 people now, which is more than double this time last year, but it’s good for the local economy, for the environment and our brides.”
Today Ziems will launch the label’s most ambitious collection, La Bamba, which includes 13 gowns, ranging from $1,900 to $4,000, made from luxury metallic laces and burnout silks, designed and created in house, as well as a silk gown capsule five years in the making.
“The metallic lace was born from the desire to create a fabric that looked like it had tiny jewels or mirrors floating on the body,” Ziems said.
Ziems chose model Cheyenne Tozzi, a strong and empowered Australian, to front the La Bamba campaign, shot at The Range in Byron Bay and inspired by the movement, passion and liberation of the classic song and dance.
“I’ve been wanting to work with Cheyenne for three years but haven’t been able to line up our schedules,” she said. “I have always adored everything she represented. We aren’t about the wedding we are all about the woman. She’s empowered and she’s an individual.”
Having taken on Head of Design Rosie Keating following a worldwide search, the La Bamba collection also features the brand’s first range of jewellery and accessories, designed to add variety to traditional veil choices and be interchangeable, allowing brides to create a more unique bridal look.
After working in lingerie and fashion, Ziems started Grace Loves Lace nine years ago after a frustrating experience searching for her own bridal gown.
“I was very used to being on the trend forecasting and seasonal trends. I went out of my way not to do that,” she said. “I think it’s really important to remain authentic to what a woman wants regardless of trends and to create something exciting but classic, beautiful now but not too polarising in a few years’ time.”
The gowns are now available to order at the Gold Coast showroom and online at graceloveslace.com
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