Global fast fashion brand Shein has managed to revive its planned three-day pop-up store in Perth just weeks after it was scrapped by a northern suburbs shopping centre.
The ultra-cheap online retailer announced the Shein Air pop-up would now take place at the Claremont Showgrounds from July 5, complete with a live DJ, beauty bar, photo booth and promotional giveaways.
At its peak, the e-commerce company Shein was valued at $US100 billion.Credit: Bloomberg
More than 2500 bargain hunters have already registered their interest online, with the temporary store marking the fashion and lifestyle retailer’s first physical shopfront in WA.
Earlier this month, WAtoday revealed Lakeside Joondalup Shopping Centre had scrapped the event slated for June 21 less than a fortnight after it was announced.
A Lakeside Joondalup spokesperson would not be drawn on the reason for the event’s cancellation when they spoke with WAtoday at the time.
“At Lakeside Joondalup we work with a diverse range of retailers, partners and brands to provide our customers with engaging centre experiences. This includes short-term pop-up activations with both local businesses and community groups as well as popular brands,” the spokesperson said.
“This activation will no longer be proceeding at Lakeside Joondalup, but we look forward to bringing other new and exciting experiences to our community soon.”
The Singaporean-headquartered conglomerate was founded in China almost 16 years ago, soaring in popularity among Gen Z in 2022 and overthrowing Spanish company Zara as the world’s largest apparel retailer.
At its peak, the e-commerce company was valued at $US100 billion.
Last month, the retailer’s local operations generated almost $980 million in revenue and more than $10 million in profits — less than three years after its foray into the Australian market.
Research by Roy Morgan indicates more than a quarter of a million Australians shop with Shein monthly as it capitalises on the growing number of young families reining in discretionary spending amid the rising cost of living.
But the retailer has come under intense scrutiny recently over perceptions of poor garment quality, as well as its skyrocketing carbon emissions and allegations of unethical labour practices across its production warehouses in China.
Read more