Jessica Sepel isn’t afraid to admit it. The vitamins and wellness empire spawned from her two-bedroom Vaucluse home nearly crashed as quickly as it got started. The striking Sydneysider with waist-length blonde hair walked straight into what she describes as “nothing but a scam”.

It was five years ago and Sepel, riding a wave of popularity seeded by her hit wellness blog and app, was cashed up and moving head-on to a long-held dream: to make her own vitamins range.