The influencer game is having an outsized impact on the US election. While Trump’s Twitter persona loomed large over 2016, and 2020 was dominated by the pandemic, Facebook and lockdown, 2024 is the TikTok election.
The former personal aide climbed the MAGA ladder as an enforcer and loyal lieutenant during the first Trump presidency – one of the few to leave the administration still in the boss’ good graces.
Matthew CranstonUnited States correspondentMatthew Cranston is the United States correspondent, based in Washington. He was previously the Economics correspondent and Property editor. Connect with Matthew on Twitter. Email Matthew at mcranston@afr.com
