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This Japanese baseballer could be more valuable than Taylor Swift

Phoenix | Shohei Ohtani’s jaw-dropping $US700 million ($1 billion), 10-year deal with the Los Angeles Dodgers has some similarities to other contracts for the world’s biggest sports stars, including soccer icons Lionel Messi and Cristiano Ronaldo, along with NFL quarterback Patrick Mahomes.

In terms of his marketability, experts point to another name: Taylor Swift.

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    Original URL: https://www.afr.com/world/north-america/the-1b-japanese-baseballer-more-valuable-than-taylor-swift-20231211-p5eqgs