Kylie Jenner’s GoFundMe controversy shows the psychology of wealth

The 23-year-old billionaire has sparked a backlash after she posted on Instagram Live asking for donations to cover makeup artist Samuel Rauda’s expenses.

Kylie Jenner’s social media blunder is a lens into the way socioeconomic status can affect expressions of empathy and generosity. AP

Alia Dastagir

Updated Mar 24, 2021 – 7.50am, first published at 7.48am

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Kylie Jenner has an estimated net worth of $US900 million ($1.2 billion), but at the weekend encouraged her fans to donate to a GoFundMe account.

The 23-year-old entrepreneur posted on Instagram Live asking for donations to cover makeup artist Samuel Rauda’s medical expenses after he was in a serious accident. Jenner contributed $US5,000 to the cause, which initially had a goal of $US10,000 that was raised to $US120,000 after donations skyrocketed following her social media plea.

MCT