Los Angeles | Less than 24 hours after Elon Musk endorsed an antisemitic post on X as “the actual truth” of what Jewish people were doing, IBM paused its advertising on the social media platform as X CEO Linda Yaccarino and others scrambled on Thursday (Friday AEDT) to contain the fallout.

X employees said that they had received calls from advertisers wondering why Mr Musk was making comments seen as antisemitic and why their ads were showing up next to white nationalist and Nazi content, according to internal messages that were viewed by The New York Times.