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China’s brutal EV price war is raising quality fears

China’s brutal EV price war is raising quality fears

An extreme discount war on electric vehicles has Beijing worried about a race to the bottom and damage to its international “Made in China” brand.

A Xpeng Mona M03 electric vehicle at a showroom at the company’s headquarters in Guangzhou. Bloomberg

An out-of-control price war in electric vehicles is delighting consumers in China, but the battle has the government worried that car makers will opt to cut corners to maintain margins.

EV fanciers in export markets hoping for the same deep discounting from leading marques such as BYD will be disappointed, according to experts.

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Jessica Sier
Jessica SierNorth Asia correspondentJessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com

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Original URL: https://www.afr.com/world/asia/inside-china-s-brutal-ev-price-war-that-s-raising-quality-fears-20250611-p5m6gh