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These are the big lessons from the Optus outage

Don’t be slow to respond, explain yourself clearly, don’t try to fake concern and war-game a response when things are quiet.

Patrick Durkin
Patrick DurkinBOSS Deputy editor

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When Optus chief executive Kelly Bayer Rosmarin said sorry on television after a 12-hour outage last week, her head was shaking and her face said no, she wasn’t.

“I’ve been apologising all day, as has the team,” a defensive Bayer Rosmarin – who fronts a Senate inquiry on Friday – said.

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Patrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com

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