Why Rex’s boss put pork schnitzel back on in-flight menus
Attracting Qantas passengers to Rex, even with schnitzel, will be a tall order. Rex has less than 6 per cent of the Australian market – despite predicting it would by now have a 37 per cent share.
This week scones with strawberry jam and clotted cream and modelled on a Country Women’s Association recipe, will re-appear on Rex Airlines’ morning tea service for business passengers.
Sally PattenBOSS editorSally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London. Connect with Sally on Twitter. Email Sally at spatten@afr.com
