V Pappas never imagined that their media identities studies at the University of Queensland in the late 1990s would set them up to run one of the world’s most controversial tech companies.
Understanding why millions of people augmented their faces with filters, colours, music and icons every day for “likes” has helped Pappas keep up as chief operating officer of TikTok, and with the dizzying demand for 15-second videos.
Jessica SierNorth Asia correspondentJessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com
