From crowdsourcing to tapping young minds: Where CEOs get ideas

Sally PattenBOSS editor

Jan 5, 2021 – 10.15am

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Optus CEO Kelly Bayer Rosmarin likes to stay ahead by crowdsourcing ideas from her employees.

Last year she gave staff a special challenge, asking the telco's newly formed “innovation group” the question: “What’s the best business pivot you have seen during COVID-19?” Bayer Rosmarin says she was amazed by the insightful responses.

Sally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London.