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ST Wong

Why it’s harder to sell stocks than it is to buy

Investors, including investment professionals, need to face their own psychology with decisions on when to exit.

ST WongContributor

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With the Australian stock market on a tear, more investors will be wondering if it’s time to sell some stocks and get ahead of the market, particularly as the massive GDP and corporate profit bump is already priced into Aussie shares.

The problem is that while most of us think about it, we rarely get down to actually selling stocks. Nobody wants to be the one who sold too early against a universally positive stock market environment.

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ST Wong is chief investment officer at Prime Value Asset Management.

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    Original URL: https://www.afr.com/wealth/personal-finance/why-it-s-harder-to-sell-stocks-than-it-is-to-buy-20210628-p584tz