Keeping up with the Joneses is nothing new. It has long fuelled conspicuous consumption, based on a desire to have as much as, or more than, others we deem successful.
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Michelle Bowes writes about personal finance from our Sydney newsroom. She has been a business journalist for 25 years and is the author of Money Queens: Rule your Money, an award-winning personal finance book for teenage girls. Email Michelle at michelle.bowes@afr.com
