The business is not so much about the total number of people participating, but their quality. Which any single adult can tell you is like dating as an individual.
One of the fun things about financial analysis is that highly numerate stockbrokers and economists spend a lot of time trying to understand what is often basic human behaviour. Such as: what will prompt someone to replace their car, subscribe to health insurance that includes dental cover, or buy a Samsung rather than an iPhone.
Tinder has 11 million paying customers. Jim Malo
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Aaron Patrick is the senior correspondent. He writes about politics and business from the Sydney newsroom. Email Aaron at apatrick@afr.com
