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Salesforce Australia

November 2024

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In the future roughly 75 per cent of the value of generative AI will come from customer-facing functions, such as customer operations, marketing, and sales.

C-suites race to onboard generative AI

Customer service is emerging as the front line in the battle for operational efficiency and enhanced customer engagement.

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by Salesforce Australia

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Frank Fillmann, general manager, Australia & New Zealand, Salesforce.

When it comes to AI: don’t DIY, start with why

CEOs want AI to improve customer experiences and make their teams more productive.

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by Salesforce

August 2024

Loam Bio board members Tegan Nock and Guy Hudson.

Cannon-Brookes, Benioff-backed start-up lays off staff in US pullback

Loam Bio, a start-up that has raised more than $150 million from high-profile investors, has laid off the majority of its staff in the US.

  • Tess Bennett

June 2024

Salesforce has signalled a focus on profitability.

Salesforce slammed for lavish gifts, meals with NDIA

The business software giant spent thousands on golf games, high-end meals and gifts for public servants while managing a $135 million contract.

  • Tom McIlroy
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Justin Tauber, general manager, innovation and AI culture, Salesforce.

How a human at the helm can deliver trusted AI

Bringing AI capabilities into an organisation is more like hiring an extremely well-read intern, than it is like buying an appliance.

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by Salesforce Australia

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March 2024

Keep AI on a tight leash or embed bias, experts say

AI’s potential to reinforce discrimination is one of its most worrying effects. New regulations aim to keep the powerful technology in check.

  • Alexandra Cain
Former Salesforce ANZ/ASEAN chief executive, Pip Marlow, will replace Don Argus on Bank of America’s local board.

Rugby Australia’s Pip Marlow joins Bank of America board

The former Microsoft and Salesforce boss has become an adviser to the US investment bank’s local business, joining Megan Clark and Kevin Skelton.

  • Aaron Weinman
Miguel Carrasco, Managing Director & Senior Partner from Boston Consulting Group.

Australians unconvinced about AI safety: survey

There is a wide disparity in those who trust AI across different Australian regions, according to a new survey on trust in government services.

  • Tom Burton

February 2024

Rowena Westphalen of Salesforce says there are a grwoing number of examples of AI making a material difference inside big companies.

Businesses still at the starting line in AI race

We are starting to see tangible returns from early corporate AI deployments, but there is still room for much more ambition and evolved use in the years ahead, experts say.

  • Paul Smith

July 2023

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Harnessing the power of AI, data, and CRM has enormous potential to transform customer experiences.

Why only trusted generative AI will transform how we work

As AI and automation usher in a new economic era, every CEO recognises the need to invest to stay competitive.

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by Salesforce Australia

Original URL: https://www.afr.com/topic/salesforce-australia-6g5e