Zuckerberg goes in for the kill with Meta’s own Twitter
Threads is expected to feature a 500-character limit on its posts, staying true to the original ethos of Twitter even as the rival platform abandons shorter Tweets in favour of lengthy essays.
London | At a gathering of Meta staff last week, Chris Cox, one of Mark Zuckerberg’s most trusted lieutenants, unveiled what he called “our response to Twitter”.
The product chief showed off what has internally been codenamed “Project 92”, or in some iterations “Barcelona”: a prototype app that the Facebook-developer hopes will finally kill its rival.
