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Melanie Silva

Why Google believes the media bargaining code is flawed

Reasonable changes to the ACCC's proposed code will allow news organisations to be paid fairly for content without harming Australia's digital economy.

The Australian Competition and Consumer Commission's media bargaining code, which is designed to govern the relationship between news media and digital platforms – including how news content should be paid for – will have a big impact on the future of the country's digital economy and millions of Australians who use platforms such as Google’s.

It’s vital we get it right before it becomes law, which is why Google has engaged in good faith with the ACCC inquiry and consultation process since it was launched in 2017.

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Melanie Silva is the managing director for Google Australia & New Zealand.

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    Original URL: https://www.afr.com/technology/why-google-believes-the-media-bargaining-code-is-flawed-20200910-p55uh7