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What if Google just broke itself up? A tech insider makes the case

What if Google just broke itself up? A tech insider makes the case

Unless the tech giant can pull off a few miracles in court, it will be forced to shrink. But instead of resisting change, Google could accelerate it.

As it faces more antitrust actions, there could be a case for Google to break itself up.  Bloomberg

Google has lost two important antitrust cases in the past year. Its search business is threatened and its stock is stalled. Federal prosecutors are pushing for it to divest various businesses. Unless the company can pull off a few miracles in court, it will be forced to shrink.

There’s another possibility. Instead of resisting change, Google could accelerate it. It could spin off huge chunks of itself into independent entities.

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Original URL: https://www.afr.com/technology/what-if-google-just-broke-itself-up-a-tech-insider-makes-the-case-20250603-p5m4im