The ill-fitting nightclub top behind a multimillion-dollar business
When Annabel Hay’s fashion tape let her down on a sweaty nightclub dance floor, her wardrobe malfunction turned into a fast-growing company selling modesty-saving glue.
The sweaty dance floor of once-cool Sydney nightclub Chinese Laundry is not the usual birthplace of a multimillion-dollar company. But a 2016 wardrobe malfunction mid-Dom Dolla concert spurred Annabel Hay to found Clutch Glue, a water-soluble way to help clothes and slingback shoes stay in place.
The company is now valued at $10 million and recently completed one of the biggest pre-seed rounds for a fast-moving consumer goods company globally with Blackbird Ventures, as well as Koala and Milkrun co-founder Dany Milham on its register. Ms Hay says the company is on track to make more than $30 million in revenue next year now that Clutch is being sold in US pharmacy giant CVS.
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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au
