Analysis

The biggest news at the biggest gadget festival wasn’t even a gadget

Nvidia has grown to be the world’s biggest company on the back of artificial intelligence. Now it’s giving back to the AI community.

John DavidsonColumnist

Jan 10, 2025 – 4.36pm

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The gadget industry made no mistake when it changed the name of its biggest annual trade show from the “Consumer Electronics Show” to simply “CES” – dropping any reference to actual, physical gadgets.

At this year’s CES, finishing up in Las Vegas Saturday morning (AEDT), the most consequential product announcement arguably had nothing to do with physical hardware. Well, other than the possibility it could help define the way a great deal of hardware is produced in coming years.

John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology.