Google Search is estimated to have a 94 per cent market share in Australia, while 95 per cent of Australian consumers who use social networking use the Facebook platform.
In advertising terms, Google pockets $47 out of every $100 spent by digital advertisers in Australia, Facebook trousers $21, leaving just $32 for all the other websites operating in the country combined.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
