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Super funds urged to move on from ‘suboptimal’ apps and get on Reddit

Amelia McGuire

The country’s superannuation funds are being urged to stop focusing on improving their websites and apps and instead on using social media or forum websites such as Reddit to reach younger members.

Investment Trends chief executive Eric Blewitt told The Australian Financial Review Super and Wealth Summit that super funds need to do a better job at engaging people under 35.

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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au

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    Original URL: https://www.afr.com/technology/super-funds-urged-to-move-on-from-suboptimal-apps-and-get-on-reddit-20241029-p5km4m