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Reality check: The VR dream costing Meta tens of billions of dollars

Mark Zuckerberg is desperate to make the metaverse happen, but his pursuit is draining the company’s bottom line.

Amelia McGuire
Amelia McGuireBusiness reporter

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From jiu-jitsu to boxy T-shirts, Mark Zuckerberg is now deep in his mission to convince people he’s cool. But Meta’s quarterly earnings call on Thursday showed it’s not just him in the midst of an identity crisis.

Out: virtual reality, tightly cropped hair and ill-fitting hoodies.

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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au

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    Original URL: https://www.afr.com/technology/reality-check-the-vr-dream-costing-meta-tens-of-billions-of-dollars-20241030-p5kmot