Australian online influencer marketing platform Tribe has kicked off plans to go public on the Australian Securities Exchange this year, closing a $5.5 million pre-IPO funding round, after experiencing strong US growth in its new subscription service.
The company, which was founded by radio and television personality Jules Lund in 2014 as a way to let brands connect with the growing army of online influencers, has evolved to become a broader online marketplace for branded content, which lets brands cut out ad agencies to buy content created by its users to run in campaigns across various channels.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
