The founder of fast growing internet service provider Aussie Broadband has pledged to retain the company's popular "no bullshit" approach to customer service to its upcoming initial public offering, as it looks to emulate industry pioneer iiNet's success on the ASX.

Phillip Britt has run Aussie Broadband since it's inception and seen it grow to become the fifth largest provider of NBN services nationally, behind Telstra, TPG, Optus and Vocus Group, winning a name for quality and customer service similar to that of earlier challenger brands like iiNet and Internode.